New Album not til Spring 2011

[louielouie2000]

Originally Posted by Nikolaj

I just think Stevie could have a killer song they have to lead off with, to sell the album, and it will find an audience and give her the hit she hasn't had in 20 years, I just think she has it in her, and if the song is that strong, I believe it will give the cd legs.
Hopeful? Maybe. Unrealistic? Maybe. Possible? Yes.
Even more hopeful : Then, a 2nd can't miss song, Hejira, I just think she has it in her. If that happens, the cd bullets again, with the tour going strong riding a 'comeback craze' like we haven't seen for a long time. What can I say... I've bought the advance hype of Dave Wild, Stevie and Dave S.
Or you and all the others can be right. I just think it can be done, because Stevie has more musical artistic respect than Cher, and I don't think that Stevie's had a major 'comeback' since 'The Dance' and I really think it's her turn. I think she should be able to go platinum.
And yes, it'll be something of a miracle if I'm correct.

The biggest problem with your optimism is it overlooks some very unavoidable and unfortunate truths. Top 40 stations just aren't going to push new songs by a woman in her 60s. It just isn't going to happen. It's ageism, sexism, and it's terrible... but it's true. At the same time, DJs/radio stations have to push what their demographic wants, and what's best for their own bottom line. Marketing a 60 something year old woman to an audience who is primarily in their teens, 20s, and very early 30s just won't fly. With every passing year, Stevie's niche audience gets smaller too, especially those who are willing to buy new material from her. It's been so long since she was truly famous, and had true pull/power in the industry too. Like HejiraNYC pointed out, most of the record buying public these days has no idea who Stevie is, and upon hearing the name, would probably assume it was a man's.

Like HejiraNYC also pointed out, Stevie is no Madonna or Cher either: she isn't a musical chameleon, she doesn't follow trends, she doesn't record dancy/youthful albums, she just stays true to her style. And style changes on a whim.

Above all the rest of that, Stevie doesn't have a record company who aggressively markets her either. I think Trouble In Shangri La and Say You Will could have been SO much bigger had Reprise set up bigger advertising campaigns. Reprise just doesn't do much of anything for Stevie or the Mac: they don't do TV or radio commericals, they don't do print ads in periodicals (except for Very Best Of packages), they don't chose smart singles AT ALL... then they don't push them either. I think Stevie had SO much potential with TISL that was simply flushed because Reprise relegated her to a third-tier has-been act. Granted, they made 2 extremely beautiful videos for TISL (which they didn't even bother with for SYW), but the videos weren't for strong singles at ALL. Planets should have been Stevie's TISL single, and Destiny Rules should have been the single for SYW. As unfortunate as it is, I don't expect Stevie's new album to even go Gold... and I doubt it'll even crack the top 10. I guess time will tell, and I dearly hope I'm proven wrong with all this.