Education Dept. paid commentator to promote law

[gldstwmn]

Seeking to build support among black families for its education reform law, the Bush administration paid a prominent black pundit $240,000 to promote the law on his nationally syndicated television show and to urge other black journalists to do the same.
The campaign, part of an effort to promote No Child Left Behind (NCLB), required commentator Armstrong Williams "to regularly comment on NCLB during the course of his broadcasts," and to interview Education Secretary Rod Paige for TV and radio spots that aired during the show in 2004.

Williams said Thursday he understands that critics could find the arrangement unethical, but "I wanted to do it because it's something I believe in."

The top Democrat on the House Education Committee, Rep. George Miller of California, called the contract "a very questionable use of taxpayers' money" that is "probably illegal." He said he will ask his Republican counterpart to join him in requesting an investigation.

The contract, detailed in documents obtained by USA TODAY through a Freedom of Information Act request, also shows that the Education Department, through the Ketchum public relations firm, arranged with Williams to use contacts with America's Black Forum, a group of black broadcast journalists, "to encourage the producers to periodically address" NCLB. He persuaded radio and TV personality Steve Harvey to invite Paige onto his show twice. Harvey's manager, Rushion McDonald, confirmed the appearances.

Williams said he does not recall disclosing the contract to audiences on the air but told colleagues about it when urging them to promote NCLB.

"I respect Mr. Williams' statement that this is something he believes in," said Bob Steele, a media ethics expert at The Poynter Institute for Media Studies. "But I would suggest that his commitment to that belief is best exercised through his excellent professional work rather than through contractual obligations with outsiders who are, quite clearly, trying to influence content."

The contract may be illegal "because Congress has prohibited propaganda," or any sort of lobbying for programs funded by the government, said Melanie Sloan of Citizens for Responsibility and Ethics in Washington. "And it's propaganda."

White House spokesman Trent Duffy said he couldn't comment because the White House is not involved in departments' contracts.

Ketchum referred questions to the Education Department, whose spokesman, John Gibbons, said the contract followed standard government procedures. He said there are no plans to continue with "similar outreach."

Williams' contract was part of a $1 million deal with Ketchum that produced "video news releases" designed to look like news reports. The Bush administration used similar releases last year to promote its Medicare prescription drug plan, prompting a scolding from the Government Accountability Office, which called them an illegal use of taxpayers' dollars.

Williams, 45, a former aide to U.S. Supreme Court Justice Clarence Thomas, is one of the top black conservative voices in the nation. He hosts The Right Side on TV and radio, and writes op-ed pieces for newspapers, including USA TODAY, while running a public relations firm, Graham Williams Group.

http://www.usatoday.com/news/washing...itehouse_x.htm

[dissention]

Originally Posted by gldstwmn

Williams said Thursday he understands that critics could find the arrangement unethical, but "I wanted to do it because it's something I believe in."

And because he was getting a quarter of a million.

[amber]

Originally Posted by dissention

And because he was getting a quarter of a million.

Yes, he believes in the quarter mil...

[gldstwmn]

http://www.boston.com/news/nation/wa...report?mode=PF

Bush team scolded for disguised TV report

WASHINGTON -- Shortly before last year's Super Bowl, local news stations across the country aired a story by Mike Morris describing plans for a new White House ad campaign on the dangers of drug abuse.

What viewers did not know was that Morris is not a journalist and his ''report" was produced by the government, actions which constituted illegal ''covert propaganda," according to an investigation by the Government Accountability Office.

In the second ruling of its kind, the investigative arm of Congress this week scolded the Bush administration for distributing phony prepackaged news reports that include a ''suggested live intro" for anchors to read, interviews with Washington officials, and a closing that mimics a typical broadcast news sign-off.

Although television stations knew the materials were produced by the Office of National Drug Control Policy, there was nothing in the two-minute, prepackaged reports that would indicate to viewers that they came from the government or that Morris, a former journalist, was working under contract for the government.

''You think you are getting a news story but what you are getting is a paid announcement," said Susan Poling, managing associate general counsel at the Government Accountability Office. ''What is objectionable about these is the fact the viewer has no idea their tax dollars are being used to write and produce this video segment."

In May, the Government Accountability Office concluded that the Department of Health and Human Services violated two federal laws with similar fake news reports touting the administration's new Medicare drug benefit. When that opinion was released, officials at the drug control office decided to stop the practice, spokesman Thomas Riley said.

''Our lawyers disagree with the GAO interpretation," he said. Nevertheless, if the video releases were going to be ''controversial or create an appearance of a problem," the agency decided it was not worth pursuing, he said.

The prepackaged news pieces represent a fraction of the antidrug messages distributed by the office, Riley said.

Production and distribution of the video news releases cost about $155,000.

Riley said broadcast stations were fully aware they were receiving materials akin to printed press releases that producers could ''slice and dice it however they want."

At least 300 news shows used some portion of the prepackaged news reports, though it was impossible to determine how many aired the full story or just portions such as ''sound bites," Riley said.

If the videos had been identified as coming from the federal agency, that would have been legal, Poling said. But the television package looks like an authentic piece of independent journalism.