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Warner Music Group outsources some of its direct marketing efforts to agencies that specialize in particular demographics. Very often when one sees an advertisement for "CD release party/giveaway" at a nightclub/bar, etc., materials (CDs, promo items, etc.) are provided with the agreement that the club places advertising in a certain number of publications advertising the event and the CD, etc. Too often, unfortunately, most of the materials provided don't get into the hands of customers and the artist's music and videos barely get played.
Right now, the agency handling Stevie's directing marketing for the gay community is waiting on approval for the advance listening party as opposed to just a night of giveaways, which is already approved. There is still a possibility the listening party could be moved to the Friday following, but there is a hold on the room for that night for a theatrical company that might extend the run of its show. The same for the Saturday. Thursday is free and clear. For those in the Boston area, it's very likely that Secret Love singles provided to radio and media will be supplied as giveaways. I program this kind of promotion every week and CD singles and remix discs that are manufactured for radio, press, DJs, etc. are usually provided and are often the source of the eBay auctions. |
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Christine McVie - Christine Mcvie [New CD]
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