Shrewd Marketing

[David]

Originally Posted by CADreaming

I'm thinking there is a very calculated marketing campaign going on in the Stevie camp:

-Sings duet with Taylor Swift
-Rides on the Twilight phenom, writing song "inspired by"
-Visits cast of "Glee"

Stevie suddenly gets her name in the minds of the people who really do still buy music - teenagers.

Can she be relevant enough to pull it off?

That might be the agenda of her marketing campaign, but will it put her over with that demographic? No way. After any marketing campaign, you're left with . . . the product. Stevie Nicks has neither the sound nor the look to interest children today. (Olive, above, is correct.)

BUT . . . her album will be a big hit with baby boomers (including the baby boomers who host the daytime talk shows).