I posted this in Chit Chat but wanted people to be aware!!

[LukeA]

Eh, just think of it as an extra unpublished price point in the ticket scaling for the show.

Some acts do it the way Neil Diamond did, others have auctions on the Ticketmaster website for specific blocks of tickets in the first 5-10 rows. All it does is ensure that the artist receives the premium that would otherwise surely come on the traditional secondary market.