Warner/Reprise, Lindsey's big mistake.

[LukeA]

Originally Posted by iamnotafraid

If I were WBR I would do the following.

1. Make sure every radio station in his genre of music had a decent publicity kit and disc. (WBR doesn't do this).

They've already been doing this- as I said, AAA stations are his audience, and they're doing as good a job marketing to them as anyone can do.

Originally Posted by iamnotafraid

2. WBR should use their muscle to get Lindsey on shows like Leno and Letterman, even O'Brian. Not just Kimmel and Ferguson (these are second tier shows at best.)

Lindsey went on a couple of these shows to promote UTS- Conan definitely, and I think one other, too. By the way, news flash- O'Brien and Ferguson are tied in the ratings, and Ferguson's demo is aligned much more closely with Lindsey's than O'Brien's.

Originally Posted by iamnotafraid

3. Shop his songs to movie or TV executives. A well placed song can do wonders for sales. This should have already been in place to coincide close to the release date.

Yeah, because getting "Peacekeeper" placed on NBC's "Third Watch" (which cost money- as do all song placements) singlehandedly rocketed it up the charts.

Originally Posted by iamnotafraid

As I mentioned before, what Warner sends out pales in comparison to other labels. Most artist send out Press Kits that are full of information and picture(s) of the artist.

These are far more helpful for new, developing, or otherwise unknown artists than established ones. You don't promote a Taylor Swift/Jack Ingram album (to reference your belabored Big Machine comparison) the same way you do a Lindsey Buckingham album. WBR has a fine marketing/promotional department.