Starbucks to cut up to 12,000 jobs, close 600 stores

[bucklind17]

Originally Posted by JWS

Starbucks is NOT losing money. They just over expanded into questionable locations...like suburban shopping centers. The senior management responsible for that is gone. Plus there are lots of competitors nearby like Coffee Bean and Peets, even 7-11. After the reduction Starbucks will still have around 7,000 locations.

It's interesting, in the city, the only main competitors of Starbucks are Dunkin Donuts and now those are popping up EVERYWHERE. And we didn't have very many at all a few years ago.

I personally hate Starbucks actual coffee but I like their sweet drinks. I remember reading somewhere that they purposefully brew darker roasts because they are less appealing and they hope that customers will choose to order the more expensive drinks (lattes, fraps, etc.) instead of just getting a cup of coffee.