'24 Karat Gold' chart and sales predictions

[louielouie2000]

Originally Posted by Bandon

Refering to the album as the "vault songs" aims towards her fan base. If it has a chance of a wider audience, I think she may want to minimize the demo, vault talk and the cheesy K-Tel Records 24 Karates: Song from the Vaults title. Old songs + old lady ain't gonna sell bigtime.

This is what I've been trying to say for some time. This is going to be an album geared towards her hardcore fans- it will likely alienate a broader audience because of that. I, however, am just fine with that. This is the grand motion many of us fans have been waiting for for decades.

[Bandon]

Originally Posted by louielouie2000

This is what I've been trying to say for some time. This is going to be an album geared towards her hardcore fans- it will likely alienate a broader audience because of that. I, however, am just fine with that. This is the grand motion many of us fans have been waiting for for decades.

I'm with you, and can't wait to hear the album. Plus I bet we're gonna get mostly new material fom her on the Fm album. What a great year for all of us SN/FM fans!

[Jondalar]

I was just looking over her Amazon reviews and it seems to me like she has gotten more than the usual trickle of reviews for the last year. More people are buying her albums and they are younger. If you go on twitter it seems like there is a huge influx of youth into Stevie. Her sales might end up being surprising to some.

[PenguinHead]

Originally Posted by KarmaContestant

I don't really care about the chart status of the album, and I hope Stevie doesn't either. Lots of bands and solo artists don't chart and still have huge followings and sold out or near sold out shows. What I do care about is that Stevie record more music without regard for charts and hits.

I hope that someone has already told Stevie that seeing chart status as a measure of success or worth is setting herself up for a feeling of failure.

Thank you for being a voice of reason! Actually I feel that this album might have the potential to do much better than In Your Dreams since she hasn't let ten years ebb by since her last one. She's on the radar now more than ever; her numerous TV appearances, along with recent stellar performances on Fleetwood Mac's successful tour have put her back in the limelight. Stevie is culturally relevant again.

As a cultural icon, she is appealing to a new, more expansive audience. Many high-profile celebrities have publicly praised her, and numerous artists have cited her as an influence/muse. I hope the marketing/promotion of the album is robust, and the reviews of the album are positive. Perhaps Dave Stewart, with his outside the box marketing savvy, has something surprising up his sleeve to give the album a boost. We should see Stevie back on the front cover of Rolling Stone again, like she was in 1981!

While Fleetwood Mac is launching a tour with Christine back in the fold, with nothing new to promote, Stevie has something new to offer, and she remains in the public conscience. The concern some have about the name of album doesn't seem as a detractor to me; on the contrary, "Songs from the Vault" creates the allure of intrigue and mystery; isn't everyone's interest peeked to know what's in a vault, whatever that vault may be?

[Christopher]

If Stevie continues to get positive reviews & a lot of good press close to the release date, 24 Karat Gold should be poised for a high debut (definitely Top 10) Very possibly Top 5.

August 5th's rollout of the 1st promo single The Dealer, the "24 Karat" pre-order, along with the "official lyric video" spurred 50+ Stevie Nicks articles (98% positive) across various major and indie websites that week, and also had her trending on FB and ranking high on Itunes rock charts for 2 days.

They were smart releasing "The Dealer" official lyric video, which really gained traction with all these positive internet articles announcing both the arrival of the 1st promo single, and new record/album release. "The Dealer" racked up nearly 300K views on YouTube by the end of that week! YouTube views have slowed, but the video still has almost 350K views as of this post. By comparison, Tom Petty & The Heartbreakers released 2 official video promo songs: "American Plan Dream Plan B" (33K views) and "You Get Me High" (only has 43K views), and they were published 2 weeks earlier on July 22nd, yet their new album sailed into #1 because of their promotional concert ticket/new album bundle. Without that bundle, I believe TP's 1st week sales would've been well under 50K. They are getting some radio play (You Get Me High) on adult alternative radio stations now, which is likely a direct result of their #1 album debut, which has been nearly as long coming for them, as Stevie's last #1 album.

But back to Stevie. By mid-September I think were gonna see a full media blitz, press releases, and advanced reviews, along with the filmed performance video rollout. In this ADD news culture we now live in (which is why Stevie & Warners are releasing a total of 4 promo singles in advance of the album), I wouldn't be surprised that "24 Karat Gold" - the song, released Sept 23rd, will end up being the filmed performance video & final promo single released for radio adds.
Right now, it's hard to gauge what 1st week sales may be, because it will depend of the quality and quantity of press & promotion in another month & how good "24 Karat Gold" (the song) came out. But if Stevie gets the same response that the unveiling of "The Dealer" did on August 5th, I belive she'll do very well! Even though, ultimately, I don't worry about record sales for Stevie anymore, it's gonna feel good to see her work recognized, as well as adding another top 10 record to her repertoire.

[welcomechris]

Stevie is Off the itunes charts (shes not even on rock charts)

[Christopher]

Originally Posted by welcomechris

Stevie is Off the itunes charts (shes not even on rock charts)

Yes, but that was all pre-order driven when the Aug 5th PR announcement was made. Those pre-orders from Aug 5th through Oct.7th's release date will eventually add into "24 Karat Golds" 1st week sales totals.

[BlueLight]

Originally Posted by Christopher

Yes, but that was all pre-order driven when the Aug 5th PR announcement was made. Those pre-orders from Aug 5th through Oct.7th's release date will eventually add into "24 Karat Golds" 1st week sales totals.

Exactly. And for digital sales, many people won't be incentivized to pre-order, when they can download the whole album upon its release.

[Jondalar]

For once, I'm not going to pay attention to sales. I feel like this is going to be one of her best album and I'm going to feel great about it.

[BlueLight]

Originally Posted by Jondalar

For once, I'm not going to pay attention to sales. I feel like this is going to be one of her best album and I'm going to feel great about it.

Yes! And that is exactly the attitude it seems that Stevie is taking about this album, too. Cannot wait to hear the final, complete product.

[Christopher]

Originally Posted by Jondalar

For once, I'm not going to pay attention to sales. I feel like this is going to be one of her best album and I'm going to feel great about it.

Like I ended my earlier post, ultimately, I don't worry anymore about Stevies overall sales (esp. since the music industry is even further in the crapper than in 2011) My only wish is that this record gets a strong opening, and notches Stevie another top 10 album in her solo career. I don't even care about radio play. That ship has sailed. And who really listens to radio, most younger folks Spotify, Pandora, or YouTube.

After hearing Mabel Normand today, I'm even more assured thinking Stevie is going to be getting some great press, fantastic reviews & recognition. And yes, this record is sounding likey to become her best album (so far) in the 21st century, and one of her best overall.

[James89]

From what I've heard of Mabel Normand today from the 15 second clip, I think it would make a fantastic single. I started to get really excited after I heard it because if I'm being honest, The Dealer and If You Were My Love haven't really got me that excited for the album. If You Were My Love sounds a little boring to me, even though I shouldn't totally judge after only 15 seconds, and The Dealer is quite good with her vocals not being the best but it's just good. I want something to make me really excited for the first time since Trouble in Shangri-La which in my opinion is her best album since 1983 or 1985. The Mabel Normand clip gave me that excited feeling which I only felt in 2001. That's REALLY good news for me!

[tabruns]

Originally Posted by PenguinHead

The notion that these songs are substandard because they never made it on an album is misguided. Artists often have a backlog of unreleased songs. They remain unreleased for various reasons unrelated to their quality.

A few reviews have assumed that because these songs didn't make an album before that somehow they're somehow subpar. I agree with you that this is misguided...these songs didn't make albums in many cases simply because there wasn't room for them.

The only thing that baffles me is how these songs also didn't make albums in place of what are, IMO, weaker material on Street Angel, Tango In The Night, and Behind The Mask.

[BlueDenimLamp]

#3 on Amazon...Right NOW!...

Stevie has 2 records in the top 75 if you count FM.

[tabruns]

Considering that Nicks is a legacy act, I think any Top 10 debut of an album of hers is amazing. That being said, I'm hopeful that the level of excitement about this release seems higher than IYD, and her turns on Glee, American Horror Story, and The Voice, plus the Mac tour, will with luck pay off.