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[He's So Unusual]

Originally Posted by loverly13

It's interesting... Barbra Streisand launched an Instagram last week and today announced a new album, too, though it's coming out 3 weeks before 24KG. I know Barbra and Stevie are definitely different types of artists with different appeals, but the common denominator is that they're older women with greater appeal to older audiences. However, it's like night and day seeing how Barbra's social is being handled. It's what this campaign really should be for Stevie.

In less than a week, she's racked up around 37,500 followers - Stevie's account has less than half of that and has been at it for almost 3 weeks. Babs has posted 3 pics with HUGE likes/comments in one week. Stevie's posted 1 press release image and 1 clip from a video available on YouTube in three weeks with moderate likes/comments. What's crazier is that you can't attribute Barbra's Instagram popularity to good integration with her Facebook (although that's run way better than Stevies) - she barely has half of the Facebook fans that Stevie does.

The power of social media, people. I really, really hope they follow through on this Instagram campaign. There's so much potential and it's so incredibly easy to take advantage of.

Originally Posted by Danielle

The Barbra Streisand IG phenomenon got me puzzled. I'm a huge Streisand fan and have followed her career very closely... I don't know where all these fans are coming from, they certainly are not on Tumblr and they aren’t as numerous on Facebook, not to mention the Streisand message board isn't half as popular as The Ledge and it doesn’t get that many visitors.
I really don’t get it.
Streisand is a control freak so it comes as no surprise this is being very well handled by her camp. (Though a couple of dozen die hard fans managed to put their hands on one of the songs today.)

I really wish Stevie would take advantage of her Instagram account right now.

I saw a few reports in the news about Barbra Streisand joining Instagram, maybe that's why she's racked up so many followers in such a short space of time.