Lindsey & NIN/QOTSA/Grohl To Perform Grammy Awards Finale

[SpyNote]

Originally Posted by michelej1

I would have thought that since these awards shows traditionally present the biggest award last that viewership picks up at the end of the show.

Michele

Ratings are highest at the beginning of any awards show. That's why last year's biggest sellers Beyoncé, Jay Z, Katy Perry, Lorde, and Robin Thicke all performed in the first hour of the show. But as the night went on, the performers got older, from Willie Nelson to Stevie Wonder to NIN, all respected in their own right, but not big sellers today.

The awards themselves, while important, have come to be secondary to performances. So the ones that will generate the biggest buzz and sales will always come first.