Billboard Chart

[Christopher]

Originally Posted by APerfectLie

...and advertised TISL at the end of each airing. And debuted and played her new music videos. And had her on the 100 greatest women of rock. And had an interview and live footage on their Rock Across America. And had her as a commentator on several other VH1 shows. And she had a sitdown interview with the Today show. And she had a sitdown interview with ABC Downtown. And she did Leno, Letterman, and Rosie. What kind of Stevie ANYTHING has been on TV as of late? Espcecially anything focused on her new album? Nothing. One sit down interview with a brief mention of IYD on The Talk. Oprah, which was not pushed by WB, but rather by the fans and barely mentioned IYD.[/B] And 4 or 5 live performances with brief mentions of IYD.

Huh!? Stevie has been everywhere! Even my 18 yr. old niece commented, every time I turn around Stevie is on TV again! You forgot many appearances: Good Morning America Summer's Concert performance (most likely in lieu of a Today Show re-appearance/reschedule) - which was a good 20 minute segment with interview and 3 songs performed (including FWIW). And Stevie also performed FWIW on The Tonight Show promoting her new song and CD, In addition to Oprah, she did 2 appearances/performances on Ellen (one in January & again in May - which was re-run again during this summer). Her profile was raised with the Glee "Rumours" episode, not to mention her appearances on all of summers highly rated shows: Dancing With The Stars, The Voice & America's Got Talent!

VH1 & MTV are irrelevant to Stevie right now & in general. 10 years ago they may have premiered her new video's & songs (Every Day & Sorcerer) but those 2 were barely in medium rotation for each respective month that they were released.

Between all her TV appearances, countless media/radio & print interviews & critical praise, along with her 3 week UK media blitz & concert performance (Hard Rock Calling), Record Store signings in England & L.A., 2 music videos, her successful summer tour which has extended some western U.S. dates into the fall >> followed by her Australian/New Zealand leg. I think its safe to say IYD has received MORE promotion than TISL did! And Stevie has worked her butt off! If Stevie had worked her a$$ off with this kind of promotion & endurance back in the Bella Donna through RAL era's, those records would have all been MONSTER successes!

[APerfectLie]

Originally Posted by Christopher

Huh!? Stevie has been everywhere! Even my 18 yr. old niece commented, every time I turn around Stevie is on TV again! You forgot many appearances: Good Morning America Summer's Concert performance (most likely in lieu of a Today Show re-appearance/reschedule) - which was a good 20 minute segment with interview and 3 songs performed (including FWIW). And Stevie also performed FWIW on The Tonight Show promoting her new song and CD, In addition to Oprah, she did 2 appearances/performances on Ellen (one in January & again in May - which was re-run again during this summer). Her profile was raised with the Glee "Rumours" episode, not to mention her appearances on all of summers highly rated shows: Dancing With The Stars, The Voice & America's Got Talent!

VH1 & MTV are irrelevant to Stevie right now & in general. 10 years ago they may have premiered her new video's & songs (Every Day & Sorcerer) but those 2 were barely in medium rotation for each respective month that they were released.

Between all her TV appearances, countless media/radio & print interviews & critical praise, along with her 3 week UK media blitz & concert performance (Hard Rock Calling), Record Store signings in England & L.A., 2 music videos, her successful summer tour which has extended some western U.S. dates into the fall >> followed by her Australian/New Zealand leg. I think its safe to say IYD has received MORE promotion than TISL did! And Stevie has worked her butt off! If Stevie had worked her a$$ off with this kind of promotion & endurance back in the Bella Donna through RAL era's, those records would have all been MONSTER successes!

So Oprah, The Talk, and SIX live performances? Forgive me for originally stating 4 or 5 live performances Just because Stevie seems to be working harder at promoting it does not mean WB is. Because honestly, they aren't.

[tabruns]

Originally Posted by APerfectLie

So Oprah, The Talk, and SIX live performances? Forgive me for originally stating 4 or 5 live performances Just because Stevie seems to be working harder at promoting it does not mean WB is. Because honestly, they aren't.

I didn't realize that you're a professional marketing executive. Can you tell us what WB is failing to do?

[iamnotafraid]

Originally Posted by Christopher

VH1 & MTV are irrelevant to Stevie right now & in general.

I think you got that backwards.

[Macfanforever]

MTV and VH1 are crap now.

[iamnotafraid]

Originally Posted by Macfanforever

MTV and VH1 are crap now.

We agree. Though I suppose
I'm not in their demographic.

[Jondalar]

Think about this when you talk about sales: Katy Perry's Teenage Dreams has 5 number 1 singles on it and the album has only sold 1.5 million in the United States. That is god-awful! In the old days this album would have sold millions. It's not even double platinum. Thriller was over 10 million when it was on it's 5th single.

[Morgana]

Originally Posted by Macfanforever

MTV and VH1 are crap now.

So true! I miss the old MTV!

[HejiraNYC]

Originally Posted by tabruns

I didn't realize that you're a professional marketing executive. Can you tell us what WB is failing to do?

I think WB's ideas were decent enough, but their follow-thru has been mediocre.

-They established Stevie's presence on social media: Twitter, Facebook, Myspace, YouTube, etc. But they just left them to wither on the vine after a few months.

-Many, many promotional videos were produced, yet only two have been released after 8 months, and they were poorly timed at that- released well after the singles peaked on the charts.

-There has been zero cross-promotion at the mass-market retail level, e.g., exclusive versions at Target, WalMart, Best Buy, etc. The Barnes & Noble exclusive was not exactly widely known.

-They could have utilized stunt pricing early on for a limited time. People sitting on the fence would have taken the plunge on an album priced at, say, $5.99 vs. $15.99.

-There has been zero cross-promotion via WB's other franchises- movies, television, commercials, etc.

-There should have been more of an effort to push IYD into the country market. It is far from being a country album, but "modern country" today really seems to be nothing more than a slightly twanged spin on "classic rock" anyway. Fans of Sugarland and Lady Antebellum would have embraced IYD. All they would have needed to do was add a drum beat and a pedal steel to FWIW and it would have been a country radio hit.

[TrueFaith77]

I suspect (having no inside knowledge or expertise in the subject whatsoever) that WB only wants Fleetwood Mac. They don't support the solo vanity projects.

[HejiraNYC]

Originally Posted by TrueFaith77

I suspect (having no inside knowledge or expertise in the subject whatsoever) that WB only wants Fleetwood Mac. They don't support the solo vanity projects.

Fleetwood Mac is currently unsigned.

[mikebise]

WB only wants Fleetwood Mac with Stevie Nicks in it. That was the stipulation in 1996 when FM was unsigned and WB had already given a new contract to Stevie solo. FM wouldn't get a new contract unless Stevie was with them. And this is after WB signed Stevie to her new contract.

I tell ya, all these marketing geniuses need to get off the message boards and go rightfully take their jobs at WB, Interscope and all the other labels in dire need of their industry savvy. Why give away these golden ideas on a message board? Go get paid for it, superstars!

[HejiraNYC]

Originally Posted by mikebise

I tell ya, all these marketing geniuses need to get off the message boards and go rightfully take their jobs at WB, Interscope and all the other labels in dire need of their industry savvy. Why give away these golden ideas on a message board? Go get paid for it, superstars!

Sadly enough, the "geniuses" on this board would probably do a much, much better job of promoting IYD than the empty suits at the label. Admittedly, the labels are so risk-averse these days that it seems more than likely that many good promotional ideas were shot down due to budgetary concerns.

[MacMan]

Have to keep in mind that all expenses incurred by WB for promotion is recoupable, meaning Stevie needs to pay for it via the sale of the album. Depending on her deal with WB and expectations for sales WB budget accordingly. All these tv appearances radio interviews print media tour bookings can and likely are all done via her publicist and management team which are all independent of WB.

I think over all they've done a decent enough job getting the word out on the album via print, web, radio, video, tv etc. utilizing multiple platforms to bring awareness, but at a certain point the public also needs to respond and run with it in order for it to make an impact.

Using the Katy Perry analogy is a perfect example on how much things have changed in the music industry. I think they were comparing her album to Michael Jacksons Bad album which was the last to have 5 no. 1 songs from an album... that album although not thriller still sold massively in the US way more then 1.5 million when it waas 5 no. 1 songs deep.

[APerfectLie]

Originally Posted by tabruns

I didn't realize that you're a professional marketing executive. Can you tell us what WB is failing to do?

I never said I was, but anyone who has paid any attention to the album's promotion can tell. HejiraNYC summed it up nicely.