Shrewd Marketing

[APerfectLie]

Originally Posted by AliceLover

Today, while my 7th and 8th graders were doing silent work, I put on Fleetwood Mac on the Pandora channel. All of my students were singing along to Landslide and Edge of Seventeen. "I LOVE THIS SONG," "This song makes me so sad," and "I love that Stevie chick" were all lines said by my 12 and 13 year olds.

This makes my day!

I don't think Stevie really has to change anything about herself to get popular. Today, you get popular by not being popular. Gaga came onto the scene as some weird evolved Christina Aguilera, but the more strange she got, the more popular she got and before we had time to blink, she was everywhere. Now she is "overrated" and tho she is still very very popular, her initial popularity is fleeting. Justin Bieber got popular because he was this young kid on youtube that could sing really well, he then released an album and BAM, he was everywhere. But now he receives a lot of grief for being so popular. Today's teens are all about being hip and trendy, by not being trendy. It is about listening to those bands nobody knows of or nobody listens to anymore, wearing those clothes that are outside of the norm, and showing you don't follow trends. If Stevie were to autotune the hell out of her **** and try to become the next Lady Gaga, she would fail miserably. She has the unique sound, the unique look, and the distance from today's generation to be well qualified to be considered "cool" because she isn't popular. Throw her elegant gypsy self on a TV show, or have her name come up in an article about a movie and you spark the interest of a few and hope the fire spreads. Will it spread amongst teens? Probably not. But it definitely won't spread if you try to evolve Stevie into one of today's pop artists. I think they will try to market heavily to the baby boomers and the young adults who we children during "The Dance".