Fake movie reviews

[DavidMn]

I saw that music review thread and a thought came to me. ( I know, hard to believe isnt it?) Occaisonally I read the movie section in the paper and I see that a person has a screaming bold type review for a movie. something like UNBELIEVEABLE!!! MUST SEE!!! Etc. Well, quite a few of these movie reviewers I've never heard of. So I looked one of them up while back, AND THE DUDE DIDNT EVEN EXIST!! DO these movie companies make names up out of thin air and places these people work? How can they get away with that if theyre doing it?