Lindsey & NIN/QOTSA/Grohl To Perform Grammy Awards Finale

[michelej1]

Originally Posted by SpyNote

Ratings are highest at the beginning of any awards show. That's why last year's biggest sellers Beyoncé, Jay Z, Katy Perry, Lorde, and Robin Thicke all performed in the first hour of the show. But as the night went on, the performers got older, from Willie Nelson to Stevie Wonder to NIN, all respected in their own right, but not big sellers today.

The awards themselves, while important, have come to be secondary to performances. So the ones that will generate the biggest buzz and sales will always come first.

I don't think that's true at all.

The ratings for the Grammys didn't significantly decrease throughout the night. The first hour was not the highest rated. The second hour was. From 8-9 the rating was 29.3 million and then it went to 30.74 and then it went back to 29.03 for the last hour from 10-11, BUT for the target audience, the rating was actually HIGHER for the last hour than it was in the first hour. It was 9.5 for that demographic in the first hour and 10.00 in the last hour. Again, middle hour was higher. But the difference between the last hour and the middle hour was so negligible that I don't buy the premise that they push the old acts back there because the ratings are lower.

Michele