PR Exec Says Stevie's Great

[michelej1]

[excerpt from Digital Journal article on Mitch Schneider]

Chatting with Mitch Schneider: President and CEO of MSO PR SPECIAL
By Markos Papadatos


Read more: http://www.digitaljournal.com/a-and-...#ixzz3oQ7Ns8MG

Throughout his illustrious career in public relations, he has repped some of the biggest names in the entertainment and music industry, including Aerosmith, Fleetwood Mac, David Bowie, Ozzy Osbourne, Tom Petty and Heart, among countless others.

Some of his proudest moments with MSO PR include representing the Coachella Festival in its inaugural year, 1999, and 11 subsequent years, which was the gateway for MSO's move into festival culture and electronic dance music, launching their EDM department in 2001. "That was big for us," he said; moreover, in 1995, when the company was formed, Stevie Nicks sent MSO PR their first check for PR services. "She is absolutely the sweetest. Representing Stevie was always an amazing experience since I worked with her in Fleetwood Mac and their albums and their tours, and we did a few of her solo albums. She is as rock and roll as rock and roll gets, like doing interviews after midnight. She is one of those true legends," he said.