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[loverly13]

It's interesting... Barbra Streisand launched an Instagram last week and today announced a new album, too, though it's coming out 3 weeks before 24KG. I know Barbra and Stevie are definitely different types of artists with different appeals, but the common denominator is that they're older women with greater appeal to older audiences. However, it's like night and day seeing how Barbra's social is being handled. It's what this campaign really should be for Stevie.

In less than a week, she's racked up around 37,500 followers - Stevie's account has less than half of that and has been at it for almost 3 weeks. Babs has posted 3 pics with HUGE likes/comments in one week. Stevie's posted 1 press release image and 1 clip from a video available on YouTube in three weeks with moderate likes/comments. What's crazier is that you can't attribute Barbra's Instagram popularity to good integration with her Facebook (although that's run way better than Stevies) - she barely has half of the Facebook fans that Stevie does.

The power of social media, people. I really, really hope they follow through on this Instagram campaign. There's so much potential and it's so incredibly easy to take advantage of.