Here are some factors I think may have contributed:
1) Lack of backing by the record company
2) They ENDED the tour BEFORE the album was released.
3) The two remaining founding members' hearts weren't into it 100%
4) Their own identity crisis. There were three different lineups between the band that toured for 18 months before the album came out and the two different lineups that recorded the album.
5) They toured on an oldies package tour (with Pat Benatar & REO Speedwagon) instead of promoting the fact that they were a full, new lineup of Fleetwood Mac. They still were doing basically a set of Rumours tunes and Dave Mason solo tunes...nothing "NEW".
6) That they hired Dave Mason as a last resort, when there were other guitarists (seemingly) available that would've better fit the bill (Todd Sharp & Walter Egan are two that come to mind first)
From the "what if" files:
What if the litigations that tore apart the friendships between Mick, John & Chris and Bob Welch weren't so animosity filled, so that Bob Welch could've come back to the band after Rick Vito had left?? A "Time" lineup of Mick, John, Billy, Bekka & Bob?
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