I don't have much to say here, on account of I never heard Say You Will, but I guess the combo of country and Walmart (even though I much prefer Target and that the best part of it is the website People of Walmart
) does seem to equal promotional success in a world where big-box stores are dominating the market and country music sells with the Mac's primary target market, but the idea of a country-type single in a Walmart exclusive CD could work in racking up sales. Also, to attract the younger Mac fans out there who aren't too keen on buying CDs and the Internet is very important for any company that wants to promote themselves these days, the album and the indiviual tracks could be downloaded in Mp3 form from the Walmart website, just like what Amazon does now. Perhaps, although I dunno if this'll work, the album could also be expanded to music download company-things, such as iTunes and Napster, which can also serve as a bigger reach to the target audience
Now, since I don't have much else to say and that i finished playing marketing nerd (believe me, gimme some time and I could probably end up creating a whole IMC for a Mac album lol)... *grabs popcorn and lawnchair* anyone else who finds this thread entertaining may join me
EDIT: Also, I'm sorry if I rambled a bit too much here, I really do love business (I'm not in it just for the money, I really do enjoy marketing, especially the promotions aspect) and I just got a bit started