Welcome to the modern age of album sales. They need to use every trick in the book to move albums. So that does mean multiple versions to get the complete version. Many artist have store exclusives meaning depending on which store you get it at will determine which tracks you get. Right now the bonus on the warners version My Heart the bonus on the iTunes version is the video for Secret Love. The Cheaper Than Free is a giveaway right now so that's hardly a bonus. Who knows there may be more to come.
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