[David]

Saying that "Out of the Cradle" was heavily promoted doesn't specify the most important part of the promotional story: airplay.

The album had virtually no airplay.

All the late-night talk show appearances, all the interviews, all the magazine & newspaper articles don't amount to a hill of beans in this era if your songs don't get played on the radio.

"Say You Will" suffered the same fate. We -- because we are fanatical & we follow the band's every move -- saw Fleetwood Mac everywhere: on TV, in concert, in print.

But we didn't hear Fleetwood Mac on the radio that year. Neither did our neighbors, who don't give a damn about Fleetwood Mac & didn't look for them on "Good Morning America" or in the New York Times. All the millions of dollars spent on "promoting" the band in other media didn't make the album a hit.

Airplay, ladies, airplay . . .