In my experience with the O2 arena in London, I've found they tend to release the seats further back first (ie the ones they'll have more trouble shifting). I guess they think the more eager fans will take anything. I don't have any proof of this but the amount of times I've tried pre-sales or at 9am on the general sale only to be offered seats at the very back of the arena. Then a couple of months later I'll try again and suddenly they have lots of decent seats on offer.
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