Lazy promotion for the new FM "Hits" Tour
The ad mat in the print/online averts & the TV commercials (which I saw this past weekend in Boston) are the EXACT SAME that were used in 03-04. They couldn't even bother to work up a new b-roll, or add a new-voiceover script to reference the (much-maligned) "Unleashed" tagline. I was shocked at how slapdash the production was.
So, its basically- make as much moola as possible with as minimal overhead as they can get away with, because the lure of seeing Fleetwood Mac FINALLY performing a concert that focuses on their hits!!!!! is just so totally amazing.
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