Well, all the venues have seating charts that appear when you are searching for tickets on ticketmaster (and, sometimes, an online search for a venue's seating chart will get you a far more detailed chart, where you can see exactly how they number each row, etc). It's a good idea to familiarize yourself with them before the sale (if you're trying during a pre-sale or something) to get to know where you'd like to sit.
And then they give you various choices. For example, in an arena, you would choose "floor" seats so they only offer you the floor during your search. Sometimes, they let you choose floor center, or floor right side of the stage, floor left...but you can't say I want front row, 2nd seat over. They offer you what comes up on the computer. IF you like that seat, you can buy it (you have 3 minutes, I think, to make up your mind). If you don't, you can try again. I have literally tried dozens of times for some shows, every single day, sometimes for months, before deciding that I want to buy a particular ticket. It's a pain in the neck, but you can, sometimes, get exactly what you like. And, then, I have to admit, there were some shows where really good seats never seemed to appear.
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