The Tennessean
http://www.tennessean.com/apps/pbcs....ESS01/80714038
Nashville-based Gibson Guitar said it will launch on Wednesday virtual world Gibson Island on online community Second Life, allowing consumers to experience virtual Gibson guitars for free.
Gibson said it will become the first major music manufacturer to have its own island on Second Life. The island will feature theatres with musical performances by celebrity musicians, radio broadcasts of Gibson artists and a chance to customize virtual Gibson guitars, among other options.
On Wednesday, former Fleetwood Mac vocalist and guitarist Bob Welch will perform in a concert with other Second Life musicians on Gibson Island.