12 is an absolutely phenomenal debut. You need to understand this a double album of all previously released material from a group that is not current by music standards. 1997 is a long time ago in the music world. It is a greatest hits package and double album. This is an extremly high debut for such a release. Remember the UK is a single disc. Probably the record company has a break even point of 75,000-100,000 copies depending on marketing costs. They, I am sure are thrilled and this far exceeds their expectations. Such a debut will only encourage them to put their full force behind their new release.
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