Does he realize that most people in the U.S. don't care about pro soccer?

Really, they don't. Shame, because I think it's an awesome sport. But we don't care nearly as much as you kids across the pond (that's how you say it, I think.) So I hope he's not expecting to be cheered on by thousands of screaming fans every game.
Of course, he'll probably go into The Biz soon.
