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they are the same folk that Jim & Tammy Faye, Oral, Rev.Flawed-well, Swaggart, Tilton, etc. used to target years back
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Well, no. It's more Branson, Missouri-hoe down-tour bus-type shows than TV evangelism. There are tons of old people that go to these shows that never darken the door of a church and wouldn't watch a second of Jim and Tammy if they were tied down Clockwork Orange-style. I'd compare his showbiz style more to, say, Hee Haw and the Grand Ole Opry of the 50s and 60s than to bad TV evangelism... but yes, still very "religious."
That makes the huge sales a lot easier to understand.
~Jamie