Well, MJ and his publicists dubbed him the "King Of Pop" about ten years ago. It was stipulated that in any article they approved, that moniker must be used to describe him.
Stevie probably doesn't want to be known as the Queen Of Rock and Roll - even though many of us have thought she might deserve the title. Rolling Stone dubbed her that in 1981, and I doubt it was out of pressure from Stevie and her representatives.
But, they called her "The Reigning Queen of Rock and Roll." I think the title, in their eyes and many others, has shifted many times in the passing years.
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