Well, they are already getting a lot of attention. They don't necessarily need to officially involve the use of the Fleetwood Mac moniker as the media are going to automatically point out they are from Fleetwood Mac when they are talking about/reviewing the album. In fact the intrigue created by the use of a completely different name seems to be making it news worthy and could be a good marketing 'angle'.
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'Where words fail, music speaks'
Mick Fleetwood
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