Quote:
Originally Posted by BlueDenimLamp
Jimmy Iovine demonstrates that he's a winner, that all the naysayers are wrong. He went on "American Idol" with those godforsaken Beats headphones around his neck and he willed them to be successful. Now that he's unloaded Beats Music, rumor has it that Iovine will be shepherding a return to rock movement, saying it's all about being able to play your instrument and that hip-hop is dead. He will reunite Stevie Nicks and Tom Petty for another duet, maybe around the time of the Apple/Beats launch, Jimmy has always known it's about marketing.
Could this be??? Another Stevie Nicks/Tom Petty duet on her new record...Dave said the new recordings were "Classic Stevie Nicks"
The full article... Jimmy Iovine
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I just read a really fascinating article on Buzzfeed about Beats being bought by Apple. Basically it stated Apple was buying Beats simply for Jimmy Iovine. That Jimmy has somewhat of a midas touch, and that he's been transitioning away from being involved with recording artists in favor of entrepreneurship for years. The article was comparing Iovine to Steve Jobs, and how both Iovine & Jobs are the polar opposite of Apple's current CEO, Tim Cook. Cook is comparatively conservative, quiet, and risk-averse. There was talk of Apple's perceived stagnation since Jobs' death, and how Iovine could bring the currently missing showmanship and risk-taking back to Apple.
So the moral of the story is, I don't think Apple buying Beats by Dre really has anything to do with a rock renaissance or the perceived death of Hip Hop. However, I think it has
everything to do with bringing on someone visionary & brash into Apple. The article stated Iovine predicted the downfall of downloaded music (a la iTunes) years ago in favor of streaming content (Spotify, Pandora, iTunes radio, etc). With the recent news that Apple is missing it's targets in iPad sales & lack of innovation in their new iPhones, I think they're just looking to hire someone who can see a bit further down the road in regards to shifting consumer tastes & demands. And that's always been Jimmy's strong suit, and that's where he fits into this equation.
