Gladwell told The Atlantic "the speech in question was about the history of the rock band Fleetwood Mac," but apparently at least one small business owner found it inspiring.
"Malcolm Gladwell has been a source of inspiration for me and my business for many years. I was thrilled that Bank of America provided the opportunity for me to hear his perspective on how hard work leads to business success," said Tom Kristof, founder of the Sozo Center for Assisted Living and Advancement in Gainesville, Texas in Bank of America's press release.
This is all a bit strange, but if Bank of America thinks it worth promoting, that's their business.
http://www.thestreet.com/story/11313...ness-spin.html