Fleetwood Mac is a brand of sorts. Generally anyone on the street has at least heard of Fleetwood Mac. I think that's what he means by big machine. They can still sell a helluva lot of concert tickets too. Records of course are another story. The next album needs to be markedly different than SYW if they are gonna keep that big machine running. Granted there are some great things on SYW, I still dig the record. But anyway... back to the big machine theory... To the average listener though, the band will forever be known for Rumours, which is always popping back up in pop culture (Glee anyone?) just as the Eagles will always generally be known for Hotel California.
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