Social Media Tips for FM (Yahoo)
 

[Lack of a "like" button isn't the only thing wrong with Fleetwood Mac's website!]

Excerpt from a Yahoo article, March 29, 2012, by Tara M. Clapper

Paul McCartney, the Rolling Stones, and Fleetwood Mac: How Baby Boomer Musicians Use New Media for Promotion

http://voices.yahoo.com/paul-mccartn...60.html?cat=33

Fleetwood Mac


Fleetwood Mac have consistently toured throughout much of their career. Their online presence increased significantly with their 1997 "Dance" tour. Their tour site emphasizes fan community and features complete discography and lyrics.

Though 'The Mac' have a formidable website, it doesn't push fans to social media sites. Since the band is on tour, it might increase exposure if the site directed people to post about Fleetwood Mac. The site managers could easily do this by offering content giveaways to random winners who 'share' and 'like' the band on Facebook.

Music companies have likely experienced gains in sales of digital music and merchandise in the last few years as credit card companies guarantee online sale safety to consumers previously hesitant to make online purchases with plastic. Instead of purchasing shirts at the show, fans can now buy merchandise online and wear it to concerts.

Recorded messages to fans are now personal and consistent thanks to new media-much to fans' delight. Instantly broadcast performances and interviews with Paul McCartney were unheard of during his early Beatles days.

Beyond connecting with family and friends on social media sites, music itself is partially responsible for drawing baby boomers to online social communities. E-mail lists and fan chats for McCartney, The Rolling Stones and Fleetwood Mac have been around since the mid-1990s. Though they are now mostly streamlined and controlled by companies rather than fans, they're still a place for fans to enthuse about their favorite music, keeping them interested beyond a list of tour dates.

Now there's a well-informed reporter.

I was curious about this "emphasizes community" aspect and went to check out the official site, which I haven't done in years. I think that description is overly generous, to say the least, but what I really want to know is who is Tom and why should I care about his vegan shoes?

Not every Beatle has been so successful with the posting of recorded messages. Remember this? That wasn't exactly "much to fans' delight." Peace and love, my friends!

Just let spam collect and you'll look like you're emphasizing community.

Michele

Michelej,
I knew something was up when I received your
letter the other day. The WB stationery was a
dead giveaway.

With a community forum coming soon to the so-
called official site, should The Ledge be worried?