Budweiser Super Bowl ad with Landslide

[jenniferuk]

Just saw a preview clip of new Clydesdale ad--Landslide playing as a foal is born. Clip was on CBS super bowl advert show (8pm Eastern time start, this clip was after 8:30). The clip was brief and I couldn't rewind as the kiddos had the remote. Not a Bud drinker, but I like their ads-so surprised to hear that guitar intro and that familiar voice!

[michelej1]

Just saw a preview clip of new Clydesdale ad--Landslide playing as a foal is born. Clip was on CBS super bowl advert show (8pm Eastern time start, this clip was after 8:30). The clip was brief and I couldn't rewind as the kiddos had the remote. Not a Bud drinker, but I like their ads-so surprised to hear that guitar intro and that familiar voice!

The Superbowl ads always get so much attention. So, this is nice placement.

Michele

[bombaysaffires]

Is this the first of her songs to be used in a commercial? I can't think of any previous... I can't think of any other FM songs I've ever heard in adverts. Just LB's stuff

[johnnystorms]

Is this the first of her songs to be used in a commercial? I can't think of any previous... I can't think of any other FM songs I've ever heard in adverts. Just LB's stuff

Merryl Lynch (i think) used The Chain in a commercial a few years back.

[WildHearted]

Is this the first of her songs to be used in a commercial? I can't think of any previous... I can't think of any other FM songs I've ever heard in adverts. Just LB's stuff

I think a GYOW cover was used in a commercial recently.

[Macfanforever]

Wow .Million dollar ads for the Superbowl.Alot of viewers too.Thats great for Stevie and FM before the tour.

[michelej1]

You can see it here.
http://www.the700level.com/football-philadelphia-eagles/news/Video-Budweisers-New-Super-Bowl-Commerci?blockID=828307&feedID=8510

Jan 31, 2013 12:08pm

By Enrico Campitelli Jr. (email)
The700Level.com

Video: Budweiser's New Super Bowl Commercial Uses Ponies, Fleetwood Mac, and a Runaway Horse

Not sure why PornHub.com's tame Super Bowl commercial got shot down by CBS while this Budweiser spot featuring the love between a man and a horse will air.

While the Clydesdale commercial is mediocre at best, it does make me want to go drink a beer at 12:10 on a Thursday afternoon. I suppose that's not saying a whole lot though.

[olive]

they should name the pony stevie

[WildHearted]

That commercial made me tear up. God help me. This is what I've become?

[Jondalar]

ummmm very strange use of the song, man horse love, awww

[michelej1]

That commercial made me tear up. God help me. This is what I've become?

Oh, I know. I cry about anything these days. You know how sometimes they have those clips of soldiers coming home and their dogs run and greet them and knock them down, licking them, frolicking with joy? I cry mountains. And I don't even like dogs. I would die if one licked me in the face. Still, I get overcome.

Michele

[nicksfan]

I'm haven't seen this posted here, but there is a new Budweiser commercial that will air during the Superbowl. It's with the Budweiser Clydesdales and is called "Brotherhood". It has Landslide being played during the commercial. So cute, here is the link: (not sure if this will work) http://www.youtube.com/watch?v=o2prAccclXs

[mezzoforte]

To be honest, I'm not thrilled. I think appearances in commercials really do taint songs. I can't enjoy songs as much after I've heard them 300 times shilling beer.
I've always been sympathetic to one hit wonders who have to sell their songs, but Stevie certainly doesn't.

[Fireflies]

To be honest, I'm not thrilled. I think appearances in commercials really do taint songs. I can't enjoy songs as much after I've heard them 300 times shilling beer.
I've always been sympathetic to one hit wonders who have to sell their songs, but Stevie certainly doesn't.

i was equally shocked that they licensed the song!

[Jondalar]

i was equally shocked that they licensed the song!

She licensed the song because she thought the commercial would not hurt landslide. I also think they paid her almost a million dollars for 30 seconds of the song.

[Artemis]

Landslide - the song that just keeps giving Stevie money.

[Jondalar]

Landslide - the song that just keeps giving Stevie money.

She has made a fortune off that one song. It's the gift that keeps on giving.

[I'msoAfraid95]

I'm no really thrilled either. Its just for the money and/ or publicity, imo.

[Jondalar]

I'm no really thrilled either. Its just for the money and/ or publicity, imo.

Advertisers are paying upwards of $3.7 million just to air their spot during the big game, major synchs can fetch anywhere from $100,000 to upwards of $1 million, depending on the artist, number of territories airing the ad, the length of the commercial "flight," or airtime, and whether the song has been synched previously.

One synch likely on the upper tier of that spectrum is Stevie Nicks’ “Landslide,” which was commercially licensed for the very first time for Budweiser’s "Clydesdale" spot, which debuted online early Thursday. “We knew she was very protective,” Paul Chibe, Budweiser’s VP of marketing, says of Nicks’ tentative approach to synchs, “but when she saw the script she felt it was an appropriate presentation, that it was an elevation of the music and not something that would take away from it.”

[WildHearted]

I like the commercial, it was very sweet. I teared up.

Landslide's already been played/covered to death anyway... how much more could a commercial hurt.

[jkmaletic]

I think its great for her. The commercial is really cute too.

[fairydust75]

Good way to build up Jessica's inheritance, Mama. Too cute.....

[Keith]

I love about landslide..

It's a song about life.. And the seasons.. And life changes..

What I like about this ad.. It is surrounded by too much love..

[WildHearted]

I wonder just how much Stevie will rake in for this.

Get that $$$, Stephanie.

[Jondalar]

I wonder just how much Stevie will rake in for this.

Get that $$$, Stephanie.

Advertisers are paying upwards of $3.7 million just to air their spot during the big game, major synchs can fetch anywhere from $100,000 to upwards of $1 million....

[WildHearted]

Advertisers are paying upwards of $3.7 million just to air their spot during the big game, major synchs can fetch anywhere from $100,000 to upwards of $1 million....

Right. That doesn't tell me how much Stevie is actually getting though. :lol: $100,000 to a million is a pretty big range.

[Bandon]

I don't LOVE the ad, but I like it. :thumbsup:

[Jondalar]

Right. That doesn't tell me how much Stevie is actually getting though. :lol: $100,000 to a million is a pretty big range.

I'm sure its around a million, they even said in the article it was probably on the upper side. Budweiser also new that Stevie was protective of the song. They paid her a mint I'm sure.

[SummerlongBoots]

Put me in the http://i293.photobucket.com/albums/mm62/Orange_Blossom_Flower/smilie_girl_111_zpsda88921f.gif column.

[bombaysaffires]

Advertisers are paying upwards of $3.7 million just to air their spot during the big game, major synchs can fetch anywhere from $100,000 to upwards of $1 million, depending on the artist, number of territories airing the ad, the length of the commercial "flight," or airtime, and whether the song has been synched previously.

One synch likely on the upper tier of that spectrum is Stevie Nicks’ “Landslide,” which was commercially licensed for the very first time for Budweiser’s "Clydesdale" spot, which debuted online early Thursday. “We knew she was very protective,” Paul Chibe, Budweiser’s VP of marketing, says of Nicks’ tentative approach to synchs, “but when she saw the script she felt it was an appropriate presentation, that it was an elevation of the music and not something that would take away from it.”

well now we know the mindset of Stevie's team of advisors.... they see a limited window of remaining time to make money for/from Stevie and they're going for it. It's like them all telling her not to make an album, there's no money to be made anymore because of the big bad internet... And she listened, until she decided she needed to keep making music for her *soul* and not just for the bucks. She needs to listen to her soul more often.
I don't know how many people she actively supports-- I'm sure it's a lot and her overhead costs are ongoing, but...if she's been investing wisely all these years she should be very well off. (maybe some of her investments took big hits in the recession??)

[Jondalar]

well now we know the mindset of Stevie's team of advisors.... they see a limited window of remaining time to make money for/from Stevie and they're going for it. It's like them all telling her not to make an album, there's no money to be made anymore because of the big bad internet... And she listened, until she decided she needed to keep making music for her *soul* and not just for the bucks. She needs to listen to her soul more often.
I don't know how many people she actively supports-- I'm sure it's a lot and her overhead costs are ongoing, but...if she's been investing wisely all these years she should be very well off. (maybe some of her investments took big hits in the recession??)

I'm sure she is well aware of what that songs worth - probably more than any of us. I'm sure she got a mint and I can tell that Budweiser needed her, more than she need them. The song makes the commercial.

[bombaysaffires]

I'm sure she is well aware of what that songs worth - probably more than any of us. I'm sure she got a mint and I can tell that Budweiser needed her, more than she need them. The song makes the commercial.

I don't begrudge her making money, I just hope we get more music from her even if, in the current climate, it won't necessarily make her the kinds of money her back catalogue can make her.

[Jondalar]

I don't begrudge her making money, I just hope we get more music from her even if, in the current climate, it won't necessarily make her the kinds of money her back catalogue can make her.

I think she and dave already have songs. I also think that she is a fighter and she wants to make more music. My worry is her age. I remember my mom hitting a wall. You know her body will change one day and she will just say no more. I can see her though being like Joan Rivers and Betty White. Someone described the Budweiser Commercial and Landslide as Americana. It never occurred to me but I think they are right. Stevie is Americana.

[Johnny Stew]

https://sphotos-b.xx.fbcdn.net/hphotos-ash3/549283_458721907514207_1096337211_n.jpg

[bombaysaffires]

I think she and dave already have songs. I also think that she is a fighter and she wants to make more music. My worry is her age. I remember my mom hitting a wall. You know her body will change one day and she will just say no more. I can see her though being like Joan Rivers and Betty White. Someone described the Budweiser Commercial and Landslide as Americana. It never occurred to me but I think they are right. Stevie is Americana.

yes, I thought about that when for a while she stopped wearing her boots. A lot of people griped and moaned about it and the boots reappeared, but I couldn't help thinking-- she's 60+ people..... I'm a lot younger and I find that *I* can't wear the skyscraper heels I used to in my twenties! And she's practically a senior citizen... we need to cut her some slack, she can't always pull off the same feats she did at 30. I'll just be happy if she keeps making new music :angel:

[SummerlongBoots]

Hey guys! Did you know you can vote to nbame the baby Clydesdale? On Face book and Twitter.

https://www.facebook.com/Budweiser

Maybe we could rally and have it named Stevie or Rhiannon, lol. My friend came up with RoseBUD, which I think is kinda fun!

[SummerlongBoots]

People are loving the commercial over on Bud's Facebook page. :)

[FierySequences]

It is a really cute commercial, one that almost brought a tear to my eye. Much more than hearing Stevie sing the song a million times over (recorded or live) just saying.

[elle]

you guys will love to see this -

http://www.billboard.com/biz/articles/news/branding/1537631/beyonce-top-tweeted-artist-for-super-bowl-2013-by-a-mile-brand

[SummerlongBoots]

Here's a poll you can vote in! At last look, Bud's Clydesdale was #1.

http://blog.zap2it.com/frominsidethebox/2013/02/super-bowl-2013-ads-vote-on-the-best-and-worst.html

[SummerlongBoots]

Here is the one from CBS.

http://www.cbsnews.com/8301-400_162-57567376/poll-what-was-your-favorite-super-bowl-ad/

[BombaySapphire3]

Kind of a bizarre one I thought for her to finally sell Landslide out for..didn't she ever see Equus.:shrug:I am guessing it was for an offer she couldn't refuse.

[Fireflies]

extended version

<iframe width="560" height="315" src="http://www.youtube.com/embed/wPG7PcI67dE" frameborder="0" allowfullscreen></iframe>

[Jondalar]

Landslide is charting again on itunes. It's been charting since they put they put the commercial o n youtube

[Jondalar]

The Budweiser Commercial wins on AD METER as best/favorite commercial

Budweiser's Clydesdale wins Ad Meter by a nose

Bruce Horovitz, USA TODAY4:32a.m. EST February 4, 2013

(Photo: Budwesier)
STORY HIGHLIGHTS
Anheuser-Busch wins 12th Super Bowl Ad Meter contest
Procter & Gamble's Tide ad about a miracle stain took 2nd place
Chrysler's ode to the American farmer placed third
Anheuser-Busch climbed back into the saddle with the Super Bowl's top commercial — a heart-tugging tale of the bond between a trainer and the Budweiser Clydesdale he raised.

But it was a horse race.

This was the Super Bowl when ads with heart got all the love in USA TODAY'S Ad Meter, which, for its 25th anniversary, vastly expanded in scope by going online to 7,619 pre-registered panelists.

AD METER: View all the Super Bowl ads, results

PHOTOS: See all the previous Ad Meter winners

Procter & Gamble's Tide laundry detergent pulled off a close No. 2, ahead of many Super Bowl regulars, with gentle humor.

Its ad had an image of football legend Joe Montana miraculously appearing in a salsa stain on a rabid fan's jersey.

The miracle stain causes a media uproar and becomes a relic of worship until the fan's wife — who happens to be a Baltimore Ravens fan — washes the stain out with Tide.


The Budweiser winner is about a guy who breeds and raises a Clydesdale horse, only to wistfully watch it leave for the big-time. Then, three years later, at a big-city parade, man and horse re-unite in an emotional embrace.

"That was absolutely heart-warming," says Tyler Stocks, an Ad Meter panelist and journalist from Greenville, N.C. "When I think of Budweiser, I think Clydesdale horses."

For A-B, whose major-brand beer sales have taken a hit in recent years, it's a return to marketing glory after slipping out of Ad Meter's top five last year. Through the years, A-B has won 12 Ad Meters, more than any other advertiser.

Executives were toasting the win at A-B Sunday night. Paul Chibe, vice president of U.S. marketing, says he's incredibly proud of the Clydesdale ad. It "touches a chord," in consumer hearts, he says.

The baby Clydesdale featured in the A-B ad was born on Jan. 16. Prior to the big game, A-B launched a social media campaign asking consumers to suggest names for the young horse. Among the names offered up: Barley, Buddy and Brewster. A-B expects to announce the foal's name on Tuesday.

WHAT DO YOU THINK ABOUT THE ADS: Join our Ad Meter live chat Monday

A LOOK BACK: The best Super Bowl ads of the past 24 years

For P&G, the road to nearing advertising nirvana has been long, slow but focused. Its ads have continued to improve from pure product demonstrations to humorous slices of life with product as hero.

The team behind the Tide ad debated whether to pre-release the commercial to get early buzz, or to keep it as a surprise on Sunday night — and decided to go for the surprise.

"It looks like our strategy paid off," says Sundar Raman, marking director for Procter & Gamble North American Fabric Care.

Chrysler's two-minute spot for Ram pickups, in third place, focused on a celluloid hug for the American farmer, featuring photographic images of farmers and work.


For the ad's narrative, the carmaker used a commentary by radio broadcaster Paul Harvey, who died in 2009. He extolled the virtues of American farmers, whose hard work, he says, puts them as about as close to God as anyone can get.

A second two-minute Chrysler ad for Jeep was a touching salute to the military serving away from home.

Chrysler proved a couple of things Sunday night that every Super Bowl marketer would do well to consider: Patriotism still sells. And so do longer tales told well, even in an age of instant YouTube clips.

The game featured some 55 commercials that cost 40 advertisers $3.8 million to $4 million per 30-second slot for the airtime on the CBS broadcast, which was expected to be watched by up to 111 million viewers.

The game was marred by a 31-minute delay due to a stadium blackout that may have lost some second half viewership.

In a statement, CBS said no advertiser lost air time due to the power outage and that "all commercial commitments during the broadcast are being honored."

For the first time in years, the Super Bowl took place at a time of relative national calm, unlike the air of uncertainty during last year's game, when America stood at an economic and political crossroads.

So, with a decent chunk of the American public feeling a bit better, many other Super Bowl advertisers figured it was time to let loose.

PHOTOS: A look back at the sexiest Super Bowl ads

Many commercials were overflowing with spectacle, scantily-clothed bodies and visual and audio pyrotechnics. This must be what viewers really want, right?

Wrong, according to Ad Meter's panelists. Turns out what they really wanted weren't ads that went whiz, bang and pop. They favored ads that told a simple story with a wisp of wonder. Folks wanted ads that made them feel good.

"It's almost unfathomable to believe corporate sponsors paid millions of dollars to create those overall woeful ads, and then, paid even further millions to show those ads during the Super Bowl," says Kitty Grubb, an attorney from Seminole, Fla.

But viewers loved the ads about heart-felt reunions. For A-B, man and horse. For Chrysler, soldier and family.

Chrysler's high-scoring ad positions it not only as a marketer whose messages must be watched, but as one whose designs and sheet metal for historic brands like Jeep and Ram trucks may suddenly be worth a second look.


"This is the kind of ad that America needs to see . . . hope, love, faith, patriotism . . . all of the things that America is desperately looking for . . . and needs," says Frank Slezak, a fashion photographer from Horsham, Pa.

Doritos, meanwhile, finished fourth with an ad about a father whose daughter talks him into prancing around in a tutu for a bag of Doritos).

For the eighth consecutive year, Doritos turned to consumers to create and select its Super Bowl spots. It has fully embraced social media and crowd sourcing, asking consumers to not only create its Super Bowl commercials but also select, via online voting, the ads that will air.

Other Super Bowl ad trends on Sunday:

Social chit-chat. A common thread for manytop-scoring ads: They'd been viewed on YouTube and talked about on Facebook and Twitter for days. Increasingly, advertisers are embracing a new social media platform that demands advertisers give the goods early – well before the game – so that millions of folks can see them long before the clutter and confusion of The Big Game.

Ads go long. Who'd a thunk, in an age of instant gratification, that two advertisers would choose to air three Super Bowl spots that are each two-minutes long? Chrysler did it twice. And Samsung jumped on the train, with a spot featuring three actors in search of the next big thing – who happens to be LeBron James. (Isn't he already a big thing?)

Presto chango. The magic of magic never fails to allure.Toyota featured Big Bang star Kaley Cuoco as a wish-granting genie. Bud Light featured Stevie Wonder as a voodoo kingpin who rabid football fans seek out in New Orleans.

Sex with a twist. Sexy babes sipping soda or ogling guys just don't have the Super Bowl thrill any longer. Perhaps that's why GoDaddy put super model and Sports Illustrated Swimsuit issue cover girl Bar Refaeli into a 30-second ad in which she French-kisses a be-spectacled, chubby geek for a full 18-seconds. The close-up smackeroo was an utter turn-off for many viewers.

"If it wasn't a Super Bowl commercial, I would have turned the channel." says Jamie Thomassen, a public relations executive from Des Moines, Iowa.


How Ad Meter was done

For the 25th anniversary of Ad Meter, USA TODAY opened the panel vote to all consumers for the first time. To participate, consumers registered at admeter.usatoday.com. The day of the Super Bowl, panelists were asked to log in to a password-protected site and vote on every ad — from the coin toss until the end of regulation play (including halftime) — giving each ad a score from 1-10. The scores from the 7,619 qualified voters on Sunday were then averaged and ranked.

[Regina]

Oh, Lordy. The extended version just did me in. Sniff.

[SummerlongBoots]

Awwwwwww. I wish the long version played during the game!

[gypsy333]

In all of the online Super Bowl Commercial Polls....Landslide is leading by a landslide in all of them...:]

[vivfox]

Oh, Lordy. The extended version just did me in. Sniff.

Barbara would have been so proud for Stevie. I'm crying.

[Macfanforever]

Very beautiful.I agree .I always cry when Stevie sings LS live at her shows including the FM shows.

I don't understand why there is so much hate on here about this song:shrug:.

Heres the video .


<iframe width="640" height="360" src="https://www.youtube.com/embed/jeG-49gn2KY?feature=player_embedded" frameborder="0" allowfullscreen></iframe>

[Regina]

Landslide has just been overplayed, IMO, on the concerts. Can't miss something that never leaves. And I have seen performances of it that were just phoned in.
But, when it's NOT phoned in--it's beautiful. And, in this context, it was meaningful and just lovely. I think Stevie is very smart to do this. It does catch your attention and I bet she just got some new, young fans to add to her cross-generational gypsies.

[michelej1]

It's funny, I went to see Les Miserables and I didn't know anything about the Superbowl commercials -- or the blackout either.

So, when I got home and on twitter everyone was making black out jokes and they were also saying "God made a farmer" and they were joking about the man and his horse, so I knew that those two must have been the most popular commercials just due to the twitter response.

Michele

[STEVEHEDRICK]

Never get tired of landslide ,ever!














i

[SummerlongBoots]

From USA Today


http://i293.photobucket.com/albums/mm62/Orange_Blossom_Flower/USAtoday_zps46ec1b58.jpg


http://admeter.usatoday.com/

From the CBS poll.

http://i293.photobucket.com/albums/mm62/Orange_Blossom_Flower/CBSpoll_zpsce6d9506.jpg

[kak125]

Budweiser just put up the extended version on fb and then put a link to the song to buy on itunes. I wonder if Landslide will chart on the Hot 100 next week?

[Jondalar]

Budweiser just put up the extended version on fb and then put a link to the song to buy on itunes. I wonder if Landslide will chart on the Hot 100 next week?

It's number 50 on the charts right now. I think people are probably downloading dixie chicks, stevie's, smashing pumpkins.... versions, but the original version has been charting for two days on itunes.

[kak125]

very cool! lol i am surprised that Budweiser put up the link for the version of Landslide from the Very Best of Fleetwood Mac. i guess i just assumed they would up the one on the white album.

[vivfox]

BUDWEISER, “LANDSLIDE”
While Stevie Nicks croons in the background, we see one of Budweiser’s trademark Clydesdales grow from foal to adult horse, then eventually reunite with the farmer who raised him. Not exactly sure how Bud gets us to feel all sentimental about a horse, but they do it almost every year.

http://msn.foxsports.com/nfl/story/best-super-bowl-xlvii-commercials-020313

[seekerj]

Very beautiful.I agree .I always cry when Stevie sings LS live at her shows including the FM shows.

I don't understand why there is so much hate on here about this song:shrug:.Heres the video .


<iframe width="640" height="360" src="https://www.youtube.com/embed/jeG-49gn2KY?feature=player_embedded" frameborder="0" allowfullscreen></iframe>

Me either.

Having been a fan during the great Landslide drought of 1983 - 1989, when I thought we would never hear this song performed live again, I appreciate hearing it live now, and I'm also always so impressed with how well she sings it.

[macpai]

Such a lovely commercial. "Landslide" and horsie, just perfect.

[siledrmr]

Although I think Stevie would have been a better name, Hope wins...

http://news.yahoo.com/budweiser-clydesdale-foal-named-hope-134416657.html

[GypsySorcerer]

Hope? Wow, that's really......original. :rolleyes:

[Jondalar]

You all know now that Landslide is very close to being their first platinum single, if its not already.

[SummerlongBoots]

Hope? Blah. Phooey. Boring. http://i293.photobucket.com/albums/mm62/Orange_Blossom_Flower/GirlieScream_zpsb5c5cada.gif

Bella. Now that would've worked. http://i293.photobucket.com/albums/mm62/Orange_Blossom_Flower/girliebow_zps9627cc8c.gif

Platinum, huh? Even that would've sounded better. http://i293.photobucket.com/albums/mm62/Orange_Blossom_Flower/Doh_zps8f55fd6d.gif

[michelej1]

Conan used the footage from this commercial, but not the real Landslide music.
In Conan's commercial the guy raised the horse and sent him to Elmer's glue.

Michele

[seekerj]

Conan used the footage from this commercial, but not the real Landslide music.
In Conan's commercial the guy raised the horse and sent him to Elmer's glue.

Michele


He's such an ass. I loved the South Park movie where they had him jump out the studio window.

[Newzchspy]

they should name the pony stevie

I agreed, and it was a girl BUT they wound up naming it, uggh, HOPE!!! So predictable...........

[Musicman408]

Watching the NASCAR race tonight, and all of a sudden Landslide comes on!!!

https://www.youtube.com/watch?v=o2prAccclXs

[bombaysaffires]

this debuted during the Super Bowl. It was one of the top rated ads.

[michelej1]

By: Sara Epstein Moninger | 2013.05.24 | Iowa Now
http://now.uiowa.edu/2013/05/fermenting-ad-success-popular-us-brews

Fermenting ad success for popular U.S. brews

UI alumna leads brand PR at Anheuser-Busch

It’s not often that a beer commercial triggers tears, but this year’s Budweiser Clydesdale ad may have viewers reaching for the nearest box of tissue.

It’s about a man who nurtures a Clydesdale foal. The pair form a bond stronger than steel, but the horse grows up and the trainer has to let go. All the while Stevie Nicks croons “I’ve been afraid of changes, ’cause I’ve built my life around you.” The commercial culminates in a reunion that could soften the hardest of hearts.

Clydesdale horses have long been part of the Budweiser brand—80 years, in fact—and ads featuring the iconic animals have been aired during the Super Bowl since 1986. The beer producer’s 2013 creation, “Brotherhood,” chronicles the tender relationship between horse and trainer. It took top honors in the 2013 USA TODAY Ad Meter that assessed commercials during the NFL championship game in February, and had nearly 12 million views on YouTube in just two months.

As senior director of brand communication at Anheuser-Busch in St. Louis, University of Iowa graduate Lisa Weser was charged with creating a media blitz around Budweiser’s Super Bowl spot. From providing feedback on the ad agency’s early concepts to attending the commercial shoot with director Jake Scott, she and her team did their part to make sure the ad was a winner.

“There was some concern initially that the ad could be seen as too old-fashioned—Budweiser has been around for more than 100 years, and keeping the product relevant is a priority—but what makes ‘Brotherhood’ work is that it’s universal. Everyone has a coming-of-age story, whether it involves a child, an animal, or a job.”

Another key to the commercial’s appeal, Weser explains, is the music. The team never considered using a song other than Fleetwood Mac’s hit “Landslide,” and began production with hopes that singer-songwriter Stevie Nicks would agree to it.

“I don’t think it was difficult to convince her once she saw the finished ad,” she says. “That song makes my mom cry, it makes me cry. It was perfect.”

Not all of Weser’s work is focused on Super Bowl–scale ads (though she did attend the Grammy Awards ceremony this year for the rollout of Justin Timberlake’s Bud Light Platinum ad). Day-to-day duties range from fielding calls from reporters to formulating PR strategies for Anheuser-Busch’s U.S. brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as specialty beers such as Beck’s, Stella Artois, Goose Island, and Shock Top. She supervises three brand managers and a large agency staff.

To inform her work in brand communications, Weser spends time on various social media outlets, keeping close tabs on peers in the beverage industry (“I love following Red Bull—they really go out on a limb,” she says, noting the company's sponsorship of the highest sky-dive on record).

“Our goal at Anheuser-Busch is to penetrate peoples’ news feeds,” she says. “There are so many ways to reach consumers now, so we have to look at the mix of media and determine which ones work best for each brand.”

For example, when Budweiser set up a Twitter account in January (before then, the lack of age verification on the site had been a barrier for the beer producer), Weser and her team devised a publicity campaign that solicited from followers ideas for naming the baby Clydesdale that was featured in “Brotherhood” (the foal was just one week old during filming and eventually took the name Hope). The push drew more than 60,000 submissions.

“Although the Twitter campaign was really basic,” she explains, “it illustrates what’s most important: content that resonates.”

The Marshalltown, Iowa, native acknowledges that working for Anheuser-Busch has perks—she receives two free cases of beer each month, one of which goes directly to her dad (“he paid my college tuition”)—but notes she originally had planned on becoming an attorney. A professor at Iowa encouraged her instead to pursue an advanced degree in communications. So, after earning a bachelor’s degree in English and communication studies in 1997, Weser enrolled in a master’s program at Miami University. She later worked for global PR agency Fleishman-Hillard, where her clients included AT&T and Panera Bread.

Weser, who is married and has three sons, says she was thrilled when she was recruited by Anheuser-Busch in 2012.

“Budweiser is such an iconic brand. We may be the world’s largest brewer, but I think people would be surprised to know how much quality and care goes into the beer,” she says. “Sometimes my job feels like a roller coaster—celebrating the good press and dealing with the bad press—but I thrive on a little bit of stress and even enjoy it.”

[michelej1]

http://readingeagle.com/money/article/how-2-super-bowl-ads-from-last-year-came-to-be#.Uu61zmCA2M8

How 3 Super Bowl ads from last year came to be The AP

Clydesdale appeal

Anheuser-Busch, which is known for using Clydesdales in ads, last year depicted a Clydesdale growing up with his trainer and then recognizing him years later during a parade in Chicago in a spot called "Brotherhood." Fleetwood Mac's ballad "Landslide" played in the background.

It wasn't easy to orchestrate that ad's emotion. One problem: The company had to wait for a baby Clydesdale to be born after the ad was conceived the summer before.

The company has a horse farm near St. Louis where it keeps about 50 Clydesdales. Two mares were in the final stages of a mares' 11.5 month pregnancy at the appropriate time, but they weren't sure which Clydesdale would be born first. Next, the company considered hundreds of actors to find one who was comfortable around horses.

The work paid off. The spot resonated with fans and was named the top ad of the game by USA Today's AdMeter, an annual ranking of Super Bowl ads.

[michelej1]

New York Post, 10 Best Superbowl Commercials

http://nypost.com/2015/01/22/the-10-best-super-bowl-commercials-ever/

Clydesdale Brotherhood By Robert Rorke, January 22, 2015

Probably the best beer commercial ever made. Budweiser pulled out all the stops in the 2013 ad, set to the plaintive bars of Stevie Nicks’ “Landslide.” In the footage, we see a horse trainer raising a Clydesdale from birth and grooming it for its place in the company stables.

The trainer goes to Chicago to see the Clydesdale march in a parade and wonders if the horse will remember him. Of course, the horse does, and before the trainer can drive away, the animal breaks free of the pack and has a heartfelt reunion in the middle of street. Hokey? Yeah. But it was an audience favorite.

[SisterNightroad]

Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years
by Corbin Reiff

The Super Bowl has become the biggest, most-viewed TV spectacle of the year. Still, for many, the game itself isn’t reason enough to tune in. Neither is the promise of a superstar halftime performance. Instead, it’s the commercials. Humorous, star-studded, controversial and heartwarming, they’re often the highlight of the night. We look back on the Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years.

10
'I Would Do Anything For Love, But I Won't Do That'
Meat Loaf (2013)


Highlighted by a cover of the ‘Bat Out of Hell II: Back Into Hell’ classic, this ad for M&M’s found our favorite red, hard-shelled chocolate pitchman portraying the lengths he would go to for love. As it turns out, he draws the line at being placed in the oven or being eaten by a group of four different women at the same time. “It hurts, but I kinda like it!”



9
'Gimme Shelter'
The Rolling Stones (2005)


Directed by David Fincher, starring Brad Pitt and featuring the music of the Rolling Stones, Heineken went all out during Super Bowl XL to burnish the credentials of their pale lager. ‘Gimme Shelter’ has been used a number of times to great effect by fellow director Martin Scorsese, who included it in his films ‘Goodfellas,’ ‘Casino,’ and ‘The Departed’ but curiously, not his Stones documentary ‘Shine a Light.’



8
'Dream Police'
Cheap Trick (2010)


The next item on our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years aimed to highlight Audi's clean diesel-burning A3 TDI with a little help from Cheap Trick, and the so-called ‘Green Police.’ Best advice from us would be to beware those Styrofoam cups and incandescent light bulbs because the Green Police are waiting for you, looking for you, every single night.



7
'Cum on Feel the Noize'
Quiet Riot (2006)


Fact: Monkeys wearing clothes and pretending to be people are funny. You can debate all day about the existence of dark matter or Einstein’s theory of relativity, but this is incontrovertible truth. Career Builder played off this principle to hilarious effect during our next entry from the Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years, combining it with Quiet Riot’s ‘Cum on Feel the Noize.’



6
'Bang Your Head (Mental Health)'
Quiet Riot (2013)


This ad found Hyundai using another key moment from Quiet Riot’s 1983 classic ‘Mental Health’ to highlight the sheer toughness of a gang of kids on the prowl for revenge. Cranked up power chords, bear-wrestling and cross-over SUVs? Doesn’t get much more balls to the wall than this entry on our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years.



5
'Kickstart My Heart'
Motley Crue (2012)


What’s better than a Super Bowl ad featuring a badass song from one of the greatest bands of all-time? How about a personal appearance by the members themselves? An assist from Motley Crue helped this Kia commercial go from the sleepy ‘Mr. Sandman’ to the high octane ‘Dr. Feelgood’ classic, in an instant. "Oh, yeah, baby!"



4
'Calling Dr. Love'
Kiss (2010)


Dr. Pepper decided to spread the word about their new soft drink with a little Kiss of cherry in 2010 through an endorsement from our favorite makeup-wearing hard-rockers and their own miniature doppelgangers. Trust that Gene Simmons knows what he’s talking about in this entry from our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years. After all, he is a doctor.



3
'Tiny Dancer'
Elton John (2011)


The scene opens on a lone rider in an Old West town. He strides into a saloon, floorboards creaking under his boots and growls, “Give me a Bud.” Uh-oh, they just ran out. Everything feels truly dire until a deliveryman bursts in with a full ice-cold case. Suddenly, with the suds running down the back of his throat, the scene shifts from ‘High Noon’ to ‘Almost Famous’ as the stranger and the rest of the bar croon along to the Elton John hit. It’s a turn that’s as unexpected as it is delightful.



2
'Working for the Weekend'
Loverboy (2014)


You really can’t go wrong when you pair a great song with a veritable who’s who of hilarious ‘80s-era celebrity cameos. Special props to this Radioshack ad for including Twisted Sister singer Dee Snider. Of course, this isn’t the first time that ‘Working for the Weekend’ was used to great comedic effect on TV. The Patrick Swayze/Chris Farley Chippendales sketch where the two men perform competing stripper routines is one of the most epic in the storied history of 'Saturday Night Live.'



1
'Landslide'
Fleetwood Mac (2013)


Budweiser has often made the the claim that they are the King of Beers. Debate that as much as you'd like, but it's hard to say that they aren't the King of Super Bowl commercials. Just about every year, the brewing company manages to create a new spot that tugs at the heartstrings. Nominally a song about Stevie Nicks’ relationship with her father, 'Landslide' was used to much different effect by Budweiser, who transposed it onto a tearjerker of an ad about the bonds of friendship. Feel free to swallow that lump in your throat when the rancher’s old Clydesdale traipses by without even as much as a look on this favorite from our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years. We aren’t made of stone!





Read More: Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years | http://ultimateclassicrock.com/best-super-bowl-commercials/?trackback=tsmclip

[BlueDenimLamp]

Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years
by Corbin Reiff

The Super Bowl has become the biggest, most-viewed TV spectacle of the year. Still, for many, the game itself isn’t reason enough to tune in. Neither is the promise of a superstar halftime performance. Instead, it’s the commercials. Humorous, star-studded, controversial and heartwarming, they’re often the highlight of the night. We look back on the Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years.

10
'I Would Do Anything For Love, But I Won't Do That'
Meat Loaf (2013)


Highlighted by a cover of the ‘Bat Out of Hell II: Back Into Hell’ classic, this ad for M&M’s found our favorite red, hard-shelled chocolate pitchman portraying the lengths he would go to for love. As it turns out, he draws the line at being placed in the oven or being eaten by a group of four different women at the same time. “It hurts, but I kinda like it!”



9
'Gimme Shelter'
The Rolling Stones (2005)


Directed by David Fincher, starring Brad Pitt and featuring the music of the Rolling Stones, Heineken went all out during Super Bowl XL to burnish the credentials of their pale lager. ‘Gimme Shelter’ has been used a number of times to great effect by fellow director Martin Scorsese, who included it in his films ‘Goodfellas,’ ‘Casino,’ and ‘The Departed’ but curiously, not his Stones documentary ‘Shine a Light.’



8
'Dream Police'
Cheap Trick (2010)


The next item on our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years aimed to highlight Audi's clean diesel-burning A3 TDI with a little help from Cheap Trick, and the so-called ‘Green Police.’ Best advice from us would be to beware those Styrofoam cups and incandescent light bulbs because the Green Police are waiting for you, looking for you, every single night.



7
'Cum on Feel the Noize'
Quiet Riot (2006)


Fact: Monkeys wearing clothes and pretending to be people are funny. You can debate all day about the existence of dark matter or Einstein’s theory of relativity, but this is incontrovertible truth. Career Builder played off this principle to hilarious effect during our next entry from the Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years, combining it with Quiet Riot’s ‘Cum on Feel the Noize.’



6
'Bang Your Head (Mental Health)'
Quiet Riot (2013)


This ad found Hyundai using another key moment from Quiet Riot’s 1983 classic ‘Mental Health’ to highlight the sheer toughness of a gang of kids on the prowl for revenge. Cranked up power chords, bear-wrestling and cross-over SUVs? Doesn’t get much more balls to the wall than this entry on our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years.



5
'Kickstart My Heart'
Motley Crue (2012)


What’s better than a Super Bowl ad featuring a badass song from one of the greatest bands of all-time? How about a personal appearance by the members themselves? An assist from Motley Crue helped this Kia commercial go from the sleepy ‘Mr. Sandman’ to the high octane ‘Dr. Feelgood’ classic, in an instant. "Oh, yeah, baby!"



4
'Calling Dr. Love'
Kiss (2010)


Dr. Pepper decided to spread the word about their new soft drink with a little Kiss of cherry in 2010 through an endorsement from our favorite makeup-wearing hard-rockers and their own miniature doppelgangers. Trust that Gene Simmons knows what he’s talking about in this entry from our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years. After all, he is a doctor.



3
'Tiny Dancer'
Elton John (2011)


The scene opens on a lone rider in an Old West town. He strides into a saloon, floorboards creaking under his boots and growls, “Give me a Bud.” Uh-oh, they just ran out. Everything feels truly dire until a deliveryman bursts in with a full ice-cold case. Suddenly, with the suds running down the back of his throat, the scene shifts from ‘High Noon’ to ‘Almost Famous’ as the stranger and the rest of the bar croon along to the Elton John hit. It’s a turn that’s as unexpected as it is delightful.



2
'Working for the Weekend'
Loverboy (2014)


You really can’t go wrong when you pair a great song with a veritable who’s who of hilarious ‘80s-era celebrity cameos. Special props to this Radioshack ad for including Twisted Sister singer Dee Snider. Of course, this isn’t the first time that ‘Working for the Weekend’ was used to great comedic effect on TV. The Patrick Swayze/Chris Farley Chippendales sketch where the two men perform competing stripper routines is one of the most epic in the storied history of 'Saturday Night Live.'



1
'Landslide'
Fleetwood Mac (2013)


Budweiser has often made the the claim that they are the King of Beers. Debate that as much as you'd like, but it's hard to say that they aren't the King of Super Bowl commercials. Just about every year, the brewing company manages to create a new spot that tugs at the heartstrings. Nominally a song about Stevie Nicks’ relationship with her father, 'Landslide' was used to much different effect by Budweiser, who transposed it onto a tearjerker of an ad about the bonds of friendship. Feel free to swallow that lump in your throat when the rancher’s old Clydesdale traipses by without even as much as a look on this favorite from our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years. We aren’t made of stone!





Read More: Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years | http://ultimateclassicrock.com/best-super-bowl-commercials/?trackback=tsmclip

The "Landslide" clip.

<iframe width="560" height="315" src="https://www.youtube.com/embed/tTbLBL2P6YA" frameborder="0" allowfullscreen></iframe>

[jenniferuk]

Apparently CBS ran a top 50 Super Bowl ads show tonight with public vote to choose #1 from either VW 'The Force' or the Brotherhood Bud ad (Landslide), Link to vote is here, but a quick peek at Twitter & I see Brotherhood won...sorry West Coasters if that's a spoiler (I wasn't aware of the show / vote).

http://www.cbs.com/superbowl/commercials/

[michelej1]

By Michael Storey Arkansas Online [excerpt from favorite commercials]

This article was published February 2, 2016 at 2:34 a.m.

http://www.arkansasonline.com/news/2016/feb/02/commercials-countdown-kicks-off-super-b/?f=entertainment

For me, the top pick has to be any one of the number of Budweiser ads starring the Clydesdales. The 2013 commercial, "The Brotherhood," featuring a foal (later named Hope) and "Landslide" by Stevie Nicks, was especially memorable. Tears still come to my eyes when the horse breeder is reunited with his grown-up baby Clydesdale three years later.