michelej1
04-03-2008, 03:35 PM
From EQ Magazine
http://www.eqmag.com/article/musics-new-messiahs/apr-08/34491
A recent Content Delivery & Storage Association summit (CDSA) featured keynote speaker Mick Fleetwood. As founder and manager of Fleetwood Mac, his stellar music career spans a 40-year evolution of music and delivery formats—8-track tapes, vinyl records, cassettes, reel-to-reel, Digital Audio Tape (DAT), LaserDisc, CD, DVD, and downloading. He reminded us that with every transition, naysayers prophesized the demise of the music industry when actually, the changes had a revitalizing effect. He stated that every “transition moment” offers new guerrilla marketing opportunities and also, “quality and integrity creates longevity”; with a “long tail” marketing mentality, quality content can be morphed into a variety of iterations. (Coined by Chris Anderson, the Long Tail concept enables potential distribution and sales channel opportunities created by the Internet that enable businesses to develop and extend that market successfully.)
http://www.eqmag.com/article/musics-new-messiahs/apr-08/34491
A recent Content Delivery & Storage Association summit (CDSA) featured keynote speaker Mick Fleetwood. As founder and manager of Fleetwood Mac, his stellar music career spans a 40-year evolution of music and delivery formats—8-track tapes, vinyl records, cassettes, reel-to-reel, Digital Audio Tape (DAT), LaserDisc, CD, DVD, and downloading. He reminded us that with every transition, naysayers prophesized the demise of the music industry when actually, the changes had a revitalizing effect. He stated that every “transition moment” offers new guerrilla marketing opportunities and also, “quality and integrity creates longevity”; with a “long tail” marketing mentality, quality content can be morphed into a variety of iterations. (Coined by Chris Anderson, the Long Tail concept enables potential distribution and sales channel opportunities created by the Internet that enable businesses to develop and extend that market successfully.)