NGBA in Bank of America "Flowers" AD

[michelej1]

[click to see the commercial]

http://lite987.com/bank-of-america-f...mmercial-song/

What is the Song Featured in the Bank of America ‘Flowers’ Commercial?

By Eric Meier November 20, 2013 9:34 PM Lite 987

Wonder what the instrumental song playing in the Bank of America ‘Flowers’ commercial?



The commercial features a man in a taxi with a bouquet of flowers. He takes one flower up to an apartment of presumably a girlfriend. The commercial is part of Bank of America’s ‘Connect‘ campaign. There is a solo guitar song playing in the background and the tune is Fleetwood Mac‘s ‘Never Going Back Again.’

[louielouie2000]

Has anyone else seen the new Bank of America commercial that's been airing the past couple of days? They play Never Going Back Again from Bass Performance Hall... with the vocal track removed.

[Lindsfan]

Originally Posted by louielouie2000

Has anyone else seen the new Bank of America commercial that's been airing the past couple of days? They play Never Going Back Again from Bass Performance Hall... with the vocal track removed.

Hmmm. You may be right, but I don't hear it. I've been listening to them side by side, and I'm just not sure. Is there a certain section you can point me to?

http://lite987.com/bank-of-america-f...mmercial-song/

https://www.youtube.com/watch?v=OQ4GRj2j1EY

[michelej1]

Ultimate Classic Rock

http://ultimateclassicrock.com/never...in-commercial/

Fleetwood Mac’s ‘Never Going Back Again’ Featured in Bank Commercial

by Dave Swanson January 19, 2014 5:00 AM


Read More: Fleetwood Mac's 'Never Going Back Again' Featured in Bank Commercial | http://ultimateclassicrock.com/never...ckback=tsmclip

The guitar line that follows a young man in the latest Bank of America commercial as he buys a bouquet of flowers, catches a cab and knocks on an apartment door is unmistakable. Any one of the 40 million people who’ve purchased Fleetwood Mac‘s ‘Rumours’ since its 1977 release will recognize the guitar pattern from ‘Never Going Back Again.’



But the instrumental version heard in the ‘Flowers’ commercial is in a lower key than the familiar cut (played by the song’s writer, Lindsey Buckingham) everyone knows from ‘Rumours.’ It’s most definitely not the original Fleetwood Mac recording, but that’s certainly ‘Never Going Back Again’ scoring the 30-second commercial, part of Bank of America’s Life’s Better When You’re Connected campaign.

Like most of the ‘Rumours’ album, ‘Never Going Back Again‘ has had amazing staying power over the past 35-plus years. Fleetwood Mac still perform the song in concert as a Buckingham showcase — he plays it solo on the record and still includes it in his own shows.

No word on who’s plucking those familiar notes for Bank of America, and whether or not Buckingham had anything to do with it, other than giving his permission to use the song. You can watch the commercial here.


Read More: Fleetwood Mac's 'Never Going Back Again' Featured in Bank Commercial | http://ultimateclassicrock.com/never...ckback=tsmclip