Budweiser Super Bowl ad with Landslide

[siledrmr]

Although I think Stevie would have been a better name, Hope wins...

http://news.yahoo.com/budweiser-clyd...134416657.html

[GypsySorcerer]

Hope? Wow, that's really......original.

[Jondalar]

You all know now that Landslide is very close to being their first platinum single, if its not already.

[SummerlongBoots]

Hope? Blah. Phooey. Boring.

Bella. Now that would've worked.

Platinum, huh? Even that would've sounded better.

[michelej1]

Conan used the footage from this commercial, but not the real Landslide music.
In Conan's commercial the guy raised the horse and sent him to Elmer's glue.

Michele

[seekerj]

Originally Posted by michelej1

Conan used the footage from this commercial, but not the real Landslide music.
In Conan's commercial the guy raised the horse and sent him to Elmer's glue.

Michele

He's such an ass. I loved the South Park movie where they had him jump out the studio window.

[Newzchspy]

[QUOTE=olive;1074366]they should name the pony stevie[/QUOTE]

I agreed, and it was a girl BUT they wound up naming it, uggh, HOPE!!! So predictable...........

[Musicman408]

Watching the NASCAR race tonight, and all of a sudden Landslide comes on!!!

https://www.youtube.com/watch?v=o2prAccclXs

[bombaysaffires]

this debuted during the Super Bowl. It was one of the top rated ads.

[michelej1]

By: Sara Epstein Moninger | 2013.05.24 | Iowa Now
http://now.uiowa.edu/2013/05/ferment...pular-us-brews

Fermenting ad success for popular U.S. brews

UI alumna leads brand PR at Anheuser-Busch

It’s not often that a beer commercial triggers tears, but this year’s Budweiser Clydesdale ad may have viewers reaching for the nearest box of tissue.

It’s about a man who nurtures a Clydesdale foal. The pair form a bond stronger than steel, but the horse grows up and the trainer has to let go. All the while Stevie Nicks croons “I’ve been afraid of changes, ’cause I’ve built my life around you.” The commercial culminates in a reunion that could soften the hardest of hearts.

Clydesdale horses have long been part of the Budweiser brand—80 years, in fact—and ads featuring the iconic animals have been aired during the Super Bowl since 1986. The beer producer’s 2013 creation, “Brotherhood,” chronicles the tender relationship between horse and trainer. It took top honors in the 2013 USA TODAY Ad Meter that assessed commercials during the NFL championship game in February, and had nearly 12 million views on YouTube in just two months.

As senior director of brand communication at Anheuser-Busch in St. Louis, University of Iowa graduate Lisa Weser was charged with creating a media blitz around Budweiser’s Super Bowl spot. From providing feedback on the ad agency’s early concepts to attending the commercial shoot with director Jake Scott, she and her team did their part to make sure the ad was a winner.

“There was some concern initially that the ad could be seen as too old-fashioned—Budweiser has been around for more than 100 years, and keeping the product relevant is a priority—but what makes ‘Brotherhood’ work is that it’s universal. Everyone has a coming-of-age story, whether it involves a child, an animal, or a job.”

Another key to the commercial’s appeal, Weser explains, is the music. The team never considered using a song other than Fleetwood Mac’s hit “Landslide,” and began production with hopes that singer-songwriter Stevie Nicks would agree to it.

“I don’t think it was difficult to convince her once she saw the finished ad,” she says. “That song makes my mom cry, it makes me cry. It was perfect.”

Not all of Weser’s work is focused on Super Bowl–scale ads (though she did attend the Grammy Awards ceremony this year for the rollout of Justin Timberlake’s Bud Light Platinum ad). Day-to-day duties range from fielding calls from reporters to formulating PR strategies for Anheuser-Busch’s U.S. brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as specialty beers such as Beck’s, Stella Artois, Goose Island, and Shock Top. She supervises three brand managers and a large agency staff.

To inform her work in brand communications, Weser spends time on various social media outlets, keeping close tabs on peers in the beverage industry (“I love following Red Bull—they really go out on a limb,” she says, noting the company's sponsorship of the highest sky-dive on record).

“Our goal at Anheuser-Busch is to penetrate peoples’ news feeds,” she says. “There are so many ways to reach consumers now, so we have to look at the mix of media and determine which ones work best for each brand.”

For example, when Budweiser set up a Twitter account in January (before then, the lack of age verification on the site had been a barrier for the beer producer), Weser and her team devised a publicity campaign that solicited from followers ideas for naming the baby Clydesdale that was featured in “Brotherhood” (the foal was just one week old during filming and eventually took the name Hope). The push drew more than 60,000 submissions.

“Although the Twitter campaign was really basic,” she explains, “it illustrates what’s most important: content that resonates.”

The Marshalltown, Iowa, native acknowledges that working for Anheuser-Busch has perks—she receives two free cases of beer each month, one of which goes directly to her dad (“he paid my college tuition”)—but notes she originally had planned on becoming an attorney. A professor at Iowa encouraged her instead to pursue an advanced degree in communications. So, after earning a bachelor’s degree in English and communication studies in 1997, Weser enrolled in a master’s program at Miami University. She later worked for global PR agency Fleishman-Hillard, where her clients included AT&T and Panera Bread.

Weser, who is married and has three sons, says she was thrilled when she was recruited by Anheuser-Busch in 2012.

“Budweiser is such an iconic brand. We may be the world’s largest brewer, but I think people would be surprised to know how much quality and care goes into the beer,” she says. “Sometimes my job feels like a roller coaster—celebrating the good press and dealing with the bad press—but I thrive on a little bit of stress and even enjoy it.”

[michelej1]

http://readingeagle.com/money/articl...e#.Uu61zmCA2M8

How 3 Super Bowl ads from last year came to be The AP

Clydesdale appeal

Anheuser-Busch, which is known for using Clydesdales in ads, last year depicted a Clydesdale growing up with his trainer and then recognizing him years later during a parade in Chicago in a spot called "Brotherhood." Fleetwood Mac's ballad "Landslide" played in the background.

It wasn't easy to orchestrate that ad's emotion. One problem: The company had to wait for a baby Clydesdale to be born after the ad was conceived the summer before.

The company has a horse farm near St. Louis where it keeps about 50 Clydesdales. Two mares were in the final stages of a mares' 11.5 month pregnancy at the appropriate time, but they weren't sure which Clydesdale would be born first. Next, the company considered hundreds of actors to find one who was comfortable around horses.

The work paid off. The spot resonated with fans and was named the top ad of the game by USA Today's AdMeter, an annual ranking of Super Bowl ads.

[michelej1]

New York Post, 10 Best Superbowl Commercials

http://nypost.com/2015/01/22/the-10-...mercials-ever/

Clydesdale Brotherhood By Robert Rorke, January 22, 2015

Probably the best beer commercial ever made. Budweiser pulled out all the stops in the 2013 ad, set to the plaintive bars of Stevie Nicks’ “Landslide.” In the footage, we see a horse trainer raising a Clydesdale from birth and grooming it for its place in the company stables.

The trainer goes to Chicago to see the Clydesdale march in a parade and wonders if the horse will remember him. Of course, the horse does, and before the trainer can drive away, the animal breaks free of the pack and has a heartfelt reunion in the middle of street. Hokey? Yeah. But it was an audience favorite.

[SisterNightroad]

Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years
by Corbin Reiff

The Super Bowl has become the biggest, most-viewed TV spectacle of the year. Still, for many, the game itself isn’t reason enough to tune in. Neither is the promise of a superstar halftime performance. Instead, it’s the commercials. Humorous, star-studded, controversial and heartwarming, they’re often the highlight of the night. We look back on the Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years.

10
'I Would Do Anything For Love, But I Won't Do That'
Meat Loaf (2013)


Highlighted by a cover of the ‘Bat Out of Hell II: Back Into Hell’ classic, this ad for M&M’s found our favorite red, hard-shelled chocolate pitchman portraying the lengths he would go to for love. As it turns out, he draws the line at being placed in the oven or being eaten by a group of four different women at the same time. “It hurts, but I kinda like it!”



9
'Gimme Shelter'
The Rolling Stones (2005)


Directed by David Fincher, starring Brad Pitt and featuring the music of the Rolling Stones, Heineken went all out during Super Bowl XL to burnish the credentials of their pale lager. ‘Gimme Shelter’ has been used a number of times to great effect by fellow director Martin Scorsese, who included it in his films ‘Goodfellas,’ ‘Casino,’ and ‘The Departed’ but curiously, not his Stones documentary ‘Shine a Light.’



8
'Dream Police'
Cheap Trick (2010)


The next item on our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years aimed to highlight Audi's clean diesel-burning A3 TDI with a little help from Cheap Trick, and the so-called ‘Green Police.’ Best advice from us would be to beware those Styrofoam cups and incandescent light bulbs because the Green Police are waiting for you, looking for you, every single night.



7
'Cum on Feel the Noize'
Quiet Riot (2006)


Fact: Monkeys wearing clothes and pretending to be people are funny. You can debate all day about the existence of dark matter or Einstein’s theory of relativity, but this is incontrovertible truth. Career Builder played off this principle to hilarious effect during our next entry from the Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years, combining it with Quiet Riot’s ‘Cum on Feel the Noize.’



6
'Bang Your Head (Mental Health)'
Quiet Riot (2013)


This ad found Hyundai using another key moment from Quiet Riot’s 1983 classic ‘Mental Health’ to highlight the sheer toughness of a gang of kids on the prowl for revenge. Cranked up power chords, bear-wrestling and cross-over SUVs? Doesn’t get much more balls to the wall than this entry on our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years.



5
'Kickstart My Heart'
Motley Crue (2012)


What’s better than a Super Bowl ad featuring a badass song from one of the greatest bands of all-time? How about a personal appearance by the members themselves? An assist from Motley Crue helped this Kia commercial go from the sleepy ‘Mr. Sandman’ to the high octane ‘Dr. Feelgood’ classic, in an instant. "Oh, yeah, baby!"



4
'Calling Dr. Love'
Kiss (2010)


Dr. Pepper decided to spread the word about their new soft drink with a little Kiss of cherry in 2010 through an endorsement from our favorite makeup-wearing hard-rockers and their own miniature doppelgangers. Trust that Gene Simmons knows what he’s talking about in this entry from our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years. After all, he is a doctor.



3
'Tiny Dancer'
Elton John (2011)


The scene opens on a lone rider in an Old West town. He strides into a saloon, floorboards creaking under his boots and growls, “Give me a Bud.” Uh-oh, they just ran out. Everything feels truly dire until a deliveryman bursts in with a full ice-cold case. Suddenly, with the suds running down the back of his throat, the scene shifts from ‘High Noon’ to ‘Almost Famous’ as the stranger and the rest of the bar croon along to the Elton John hit. It’s a turn that’s as unexpected as it is delightful.



2
'Working for the Weekend'
Loverboy (2014)


You really can’t go wrong when you pair a great song with a veritable who’s who of hilarious ‘80s-era celebrity cameos. Special props to this Radioshack ad for including Twisted Sister singer Dee Snider. Of course, this isn’t the first time that ‘Working for the Weekend’ was used to great comedic effect on TV. The Patrick Swayze/Chris Farley Chippendales sketch where the two men perform competing stripper routines is one of the most epic in the storied history of 'Saturday Night Live.'



1
'Landslide'
Fleetwood Mac (2013)


Budweiser has often made the the claim that they are the King of Beers. Debate that as much as you'd like, but it's hard to say that they aren't the King of Super Bowl commercials. Just about every year, the brewing company manages to create a new spot that tugs at the heartstrings. Nominally a song about Stevie Nicks’ relationship with her father, 'Landslide' was used to much different effect by Budweiser, who transposed it onto a tearjerker of an ad about the bonds of friendship. Feel free to swallow that lump in your throat when the rancher’s old Clydesdale traipses by without even as much as a look on this favorite from our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years. We aren’t made of stone!





Read More: Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years | http://ultimateclassicrock.com/best-...ckback=tsmclip

[BlueDenimLamp]

Originally Posted by SisterNightroad

Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years
by Corbin Reiff

The Super Bowl has become the biggest, most-viewed TV spectacle of the year. Still, for many, the game itself isn’t reason enough to tune in. Neither is the promise of a superstar halftime performance. Instead, it’s the commercials. Humorous, star-studded, controversial and heartwarming, they’re often the highlight of the night. We look back on the Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years.

10
'I Would Do Anything For Love, But I Won't Do That'
Meat Loaf (2013)


Highlighted by a cover of the ‘Bat Out of Hell II: Back Into Hell’ classic, this ad for M&M’s found our favorite red, hard-shelled chocolate pitchman portraying the lengths he would go to for love. As it turns out, he draws the line at being placed in the oven or being eaten by a group of four different women at the same time. “It hurts, but I kinda like it!”



9
'Gimme Shelter'
The Rolling Stones (2005)


Directed by David Fincher, starring Brad Pitt and featuring the music of the Rolling Stones, Heineken went all out during Super Bowl XL to burnish the credentials of their pale lager. ‘Gimme Shelter’ has been used a number of times to great effect by fellow director Martin Scorsese, who included it in his films ‘Goodfellas,’ ‘Casino,’ and ‘The Departed’ but curiously, not his Stones documentary ‘Shine a Light.’



8
'Dream Police'
Cheap Trick (2010)


The next item on our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years aimed to highlight Audi's clean diesel-burning A3 TDI with a little help from Cheap Trick, and the so-called ‘Green Police.’ Best advice from us would be to beware those Styrofoam cups and incandescent light bulbs because the Green Police are waiting for you, looking for you, every single night.



7
'Cum on Feel the Noize'
Quiet Riot (2006)


Fact: Monkeys wearing clothes and pretending to be people are funny. You can debate all day about the existence of dark matter or Einstein’s theory of relativity, but this is incontrovertible truth. Career Builder played off this principle to hilarious effect during our next entry from the Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years, combining it with Quiet Riot’s ‘Cum on Feel the Noize.’



6
'Bang Your Head (Mental Health)'
Quiet Riot (2013)


This ad found Hyundai using another key moment from Quiet Riot’s 1983 classic ‘Mental Health’ to highlight the sheer toughness of a gang of kids on the prowl for revenge. Cranked up power chords, bear-wrestling and cross-over SUVs? Doesn’t get much more balls to the wall than this entry on our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years.



5
'Kickstart My Heart'
Motley Crue (2012)


What’s better than a Super Bowl ad featuring a badass song from one of the greatest bands of all-time? How about a personal appearance by the members themselves? An assist from Motley Crue helped this Kia commercial go from the sleepy ‘Mr. Sandman’ to the high octane ‘Dr. Feelgood’ classic, in an instant. "Oh, yeah, baby!"



4
'Calling Dr. Love'
Kiss (2010)


Dr. Pepper decided to spread the word about their new soft drink with a little Kiss of cherry in 2010 through an endorsement from our favorite makeup-wearing hard-rockers and their own miniature doppelgangers. Trust that Gene Simmons knows what he’s talking about in this entry from our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years. After all, he is a doctor.



3
'Tiny Dancer'
Elton John (2011)


The scene opens on a lone rider in an Old West town. He strides into a saloon, floorboards creaking under his boots and growls, “Give me a Bud.” Uh-oh, they just ran out. Everything feels truly dire until a deliveryman bursts in with a full ice-cold case. Suddenly, with the suds running down the back of his throat, the scene shifts from ‘High Noon’ to ‘Almost Famous’ as the stranger and the rest of the bar croon along to the Elton John hit. It’s a turn that’s as unexpected as it is delightful.



2
'Working for the Weekend'
Loverboy (2014)


You really can’t go wrong when you pair a great song with a veritable who’s who of hilarious ‘80s-era celebrity cameos. Special props to this Radioshack ad for including Twisted Sister singer Dee Snider. Of course, this isn’t the first time that ‘Working for the Weekend’ was used to great comedic effect on TV. The Patrick Swayze/Chris Farley Chippendales sketch where the two men perform competing stripper routines is one of the most epic in the storied history of 'Saturday Night Live.'



1
'Landslide'
Fleetwood Mac (2013)


Budweiser has often made the the claim that they are the King of Beers. Debate that as much as you'd like, but it's hard to say that they aren't the King of Super Bowl commercials. Just about every year, the brewing company manages to create a new spot that tugs at the heartstrings. Nominally a song about Stevie Nicks’ relationship with her father, 'Landslide' was used to much different effect by Budweiser, who transposed it onto a tearjerker of an ad about the bonds of friendship. Feel free to swallow that lump in your throat when the rancher’s old Clydesdale traipses by without even as much as a look on this favorite from our Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years. We aren’t made of stone!





Read More: Top 10 Classic Rock Super Bowl Commercials of the Past 10 Years | http://ultimateclassicrock.com/best-...ckback=tsmclip

The "Landslide" clip.

[jenniferuk]

Apparently CBS ran a top 50 Super Bowl ads show tonight with public vote to choose #1 from either VW 'The Force' or the Brotherhood Bud ad (Landslide), Link to vote is here, but a quick peek at Twitter & I see Brotherhood won...sorry West Coasters if that's a spoiler (I wasn't aware of the show / vote).

http://www.cbs.com/superbowl/commercials/