#31
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My thoughts
Here's my take. I have a degree in Recording Industry, worked with alot of different people from different industry related businesses, worked for two artists on indie labels, and interned at a pretty prominent Nashville studio:
More marketing is a double-edged sword. (Promotion to a record label is getting it on the radio.) While it seems like it's best for the artist, it actually drives up prices of albums just like any type of marketing which makes fans stand-offish. Plus, the more money and time they pump into a project without an "acceptable" return on their investment, the more it's considered a flop which hurts the artist's chances of either getting that same label to pump any money into the next one or finding a label for their next album. And everything from having the album played in a store to making online flash banners to even getting some stores to carry it costs money. There's alot of stuff that goes on behind the scenes that all ends up being marketing. (Sending out promo copies of the CD also affects how much the album will cost in the end.) Honestly, UTS wasn't going to be #1. The material wasn't good enough. (Sorry, guys.) And as a marketing team, they had to take that into account. You've got an album that's best chance for radio play is on Triple A, college, and satellite radio none of which hold enough market share to really leave a dent and with a sound that really isn't something that would appeal to the "casual" music listener. You really can't put all the blame on WBR. You got a label with obligations to 100s of artist all fighting for the money in consumers' wallets. They're going to pump their efforts into the ones they think will make them money. It's a business. I'm all for Lindsey going to a smaller indie label but in order to do that he's got to make some sacrifices. No big advances, lots more touring, relying more on grassroots attempts. Indie labels rely alot more on the artist actually taking charge of many of the things that major labels do. I just think that Lindsey likes the cush that a major provides. He doesn't have to be too hands on and he doesn't have to tour all the time. As far as the Live Nation 360 deals go, I think they are worse than an artist signing with any major label out there. They're pretty much signing their life away for the next 10 years and I really think that the music is going to suffer and fans are going to pay for it in the end. Live Nation now has a hand in everything they do and it's going to be all about the return on their multimillion upfront deal in any way they can using the band as a brand. There's no way I'd be for Fleetwood Mac jumping into something like that. Live Nation as a promoter for a farewell tour: OK. But getting half-ass music because the band doesn't really want to be together anymore but are now obligated to do so (because it's going to be almost impossible to get out of those deals): NO. |
#32
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#33
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All said, I actually hope I'm wrong about WBR this time. Maybe they'll do their best. Time will tell. And if anyone see's the new TV spot for GOS (not counting Youtube) please post that information here (channel & time). Thanks! |
#34
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I agree. I would want a label behind my artist 100% but I would also have a realistic expectation for their efforts. |
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Well, now that you've had other people with experience in the industry (who arguably have a better knowledge of Lindsey and his audience) tell you otherwise, who are you going to believe?
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#36
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But I do respect others opinions on the subject, even if I don't agree. |
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