Social Media Tips for FM (Yahoo)

[sodascouts]

Originally Posted by michelej1

Excerpt from a Yahoo article, March 29, 2012, by Tara M. Clapper

http://voices.yahoo.com/paul-mccartn...60.html?cat=33

Their online presence increased significantly with their 1997 "Dance" tour. Their tour site emphasizes fan community and features complete discography and lyrics.

I was curious about this "emphasizes community" aspect and went to check out the official site, which I haven't done in years. I think that description is overly generous, to say the least, but what I really want to know is who is Tom and why should I care about his vegan shoes?

Recorded messages to fans are now personal and consistent thanks to new media-much to fans' delight. Instantly broadcast performances and interviews with Paul McCartney were unheard of during his early Beatles days.

Not every Beatle has been so successful with the posting of recorded messages. Remember this? That wasn't exactly "much to fans' delight." Peace and love, my friends!