Quote:
Originally Posted by I'msoAfraid95
I'm no really thrilled either. Its just for the money and/ or publicity, imo.
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Advertisers are paying upwards of $3.7 million just to air their spot during the big game, major synchs can fetch anywhere from
$100,000 to upwards of $1 million, depending on the artist, number of territories airing the ad, the length of the commercial "flight," or airtime, and whether the song has been synched previously.
One synch likely on the upper tier of that spectrum is Stevie Nicks’ “Landslide,” which was commercially licensed for the very first time for Budweiser’s "Clydesdale" spot, which debuted online early Thursday. “We knew she was very protective,” Paul Chibe, Budweiser’s VP of marketing, says of Nicks’ tentative approach to synchs, “
but when she saw the script she felt it was an appropriate presentation, that it was an elevation of the music and not something that would take away from it.”