Yeah I wouldn't say beat to death. I'm still surpirsed that when it was out it was played a little but not much then was more surprised to find out it only made it to number 20. I know they wanted the title track to be the 1st single to show people "this new album is different" but I bet that if TAM was released as a first single then it would've made number one (since that's the sound the public liked/wanted). I guess it would've been misleading to protray a different image to the public of the album but I'm sure WB wouldn't have lost any sleep over it since they'd be getting those Christmas bonuses after all.
It's amazing to me that WB didn't step in to say "we want (this) to be the fisrt single" as I doubt Tusk would've been their first choice. Also, let's face it, not EVERY song on an album is a hit anyway ("hit" meaning single release, sales number of those singles etc.) so what's the differece? There's bound to have been albums released by many throughout the years that pushed the commercial sounding songs as the singles then people would get the album home to find the rest of the album is different and so on. Just some thoughs anywyay.
John