The problem isn't just issuing singles to radio. Years ago you could get actual CD singles (or 45s) in RECORD stores promoting upcoming releases. Record companies today need to start thinking outside the box to promote artists and their albums. Paul McCartney went with the HearMusic label because they tried different things to promote his CD than the same old stuff that EMI/Capitol would do. The internet could be an incredible (and cheap) promotional tool if used properly by record companies. The artist's own website could also be an incredible tool if used properly but most artists ignore their own sites.
|