Quote:
Originally Posted by Jondalar
Advertisers are paying upwards of $3.7 million just to air their spot during the big game, major synchs can fetch anywhere from $100,000 to upwards of $1 million, depending on the artist, number of territories airing the ad, the length of the commercial "flight," or airtime, and whether the song has been synched previously.
One synch likely on the upper tier of that spectrum is Stevie Nicks’ “Landslide,” which was commercially licensed for the very first time for Budweiser’s "Clydesdale" spot, which debuted online early Thursday. “We knew she was very protective,” Paul Chibe, Budweiser’s VP of marketing, says of Nicks’ tentative approach to synchs, “but when she saw the script she felt it was an appropriate presentation, that it was an elevation of the music and not something that would take away from it.”
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well now we know the mindset of Stevie's team of advisors.... they see a limited window of remaining time to make money for/from Stevie and they're going for it. It's like them all telling her not to make an album, there's no money to be made anymore because of the big bad internet... And she listened, until she decided she needed to keep making music for her *soul* and not just for the bucks. She needs to listen to her soul more often.
I don't know how many people she actively supports-- I'm sure it's a lot and her overhead costs are ongoing, but...if she's been investing wisely all these years she should be very well off. (maybe some of her investments took big hits in the recession??)