Those of us who are old hands at this should be aware of Ticketmaster's recent changes. With their new "pick your seat on a map" function, I've noticed better seats coming up on the first day - not always first row, but typically second or third if you're on the ball. However, I haven't yet been able to test out the "week of" theory yet and see if it still holds true.
Types of venues also make a difference, as well as the number of/quality of presales.
I agree with the sentiment "If at first you don't succeed, try, try again!" That's what I do.
Good luck!
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- Nancy
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