Stevie Nicks, Lenny Kravitz & Def Leppard's Managers Form New Company
Craig Fruin, Sheryl Louis and Mike Kobayashi are launching CSM Management with offices in Los Angeles and Nashville.
Managers for Stevie Nicks, Lenny Kravitz and Def Leppard have teamed together to form a new firm called CSM Management with offices opening in Nashville and Los Angeles, it was announced Monday (Jan. 22).
In their new partnership, Craig Fruin, Sheryl Louis and Mike Kobayashi bring together decades of experience working with legendary manager and HK Management founder Howard Kaufman.
"At CSM, we approach client management with a core philosophy and a global brand perspective. said Fruin, who represents Lenny Kravitz, Jeff Lynne and Jeff Lynne's ELO, in a statement. "We provide each client with a customized focus on every aspect of their career. Collectively, we bring expertise in international marketing, touring, digital marketing and expertise in film, television, design, and merchandising. We all take pride in creating and implementing solutions that are innovative and collaborative with our artists."
The announcement comes one year after Kaufman died unexpectedly on Jan. 19, 2017, at the age of 79.
"Bringing our individual expertise under one roof gives our clients the opportunity to thrive and grow more than ever," said Louis, who manages Stevie Nicks, Chris Isaak and co-manages Fleetwood Mac, in a statement. "This wider perspective has created a perfect environment for the three of us to collaborate, explore strategies and ideas, and collectively bring our vast experience and attention to the needs of our artists."
"Forming this company with Craig and Sheryl felt seamless given our long term partnership with Howard and HK Management," added Def Leppard and Tesla manager Kobayashi. "Our special bond with one another and collective vision for CSM enables us to focus on what's most important and meaningful to our artists during every facet of their careers. We understand the need to adapt to the ever-changing music landscape which guides us to be at the forefront of a thriving global industry. Our commitment is to fully servicing our clients in all aspects of the business while actively looking for like-minded artists to grow our roster."
https://www.billboard.com/articles/b...csm-management