Let us entertain you in 2011
By Richard Gomez/Commentary Santa Ynez Valley News | Posted: Thursday, January 6, 2011 12:00 am
Ever since we featured the legendary rockers Fleetwood Mac in our Samala Showroom at the Chumash Casino Resort during our hotel grand opening back in 2004, we have had the honor of bringing our guests the best entertainment available in the region.
In fact, we have come a long way since the early days of our gaming operation when we used to hold concerts in a makeshift area of the Sprung structure. Although our concerts were good — we still laughed ourselves silly with the comedian performances and tapped our toes to the great musical performances of our featured artists — we’ve stepped it up quite a bit.
I’ll never forget sitting in the audience that night in 2004 in awe as I watched the members of Fleetwood Mac step onto our stage to perform. It was a proud and electric moment for all of us — and also a good learning experience on fine tuning the technical aspects of creating a showroom that was both comfortable for guests and acoustically perfect for performers. Today our showroom boasts state-of-the-art technology that allows the artists to deliver their very best to our guests.
In 2010, more than 60,000 people visited the Samala Showroom to see performances ranging from R&B greats like the O’Jays and Gladys Knight to rockers Billy Idol and Sheryl Crow. Country western fans were also satisfied with performances from a long roster of country greats including Merle Haggard and the Judds.
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