This is an article on the founder of "Yo Sushi," Sam Woodroffe. What did he do? Win a contract to cater FM's food.
From the Telegraph, 12-12/08
http://www.telegraph.co.uk/finance/p...n-in-cash.html
What's been your favourite holiday?
I don't take many holidays, but there's one I will always remember. In my early 30s I was designing rock stages for concerts.
I flew down to Australia to win a contract for a Fleetwood Mac tour and on my way back I took a light aircraft to Western Samoa. On the flight I met a girl who lived on the island. She took me to her village to meet her family. Her father was village chief and I remember going back to my hotel afterwards thinking: "I could be the head of the village 20 years from now". I was there for two weeks, swam in the South Pacific, dived off waterfalls and returned completely chilled.