Introducing 'Oath': FIRST Agency Partners with Verizon for Brand Launch
FIRST Global Events Agency partners with Verizon to launch Oath with a glam kick-off party in Cannes featuring a concert with Stevie Nicks.
FIRST Global Events Agency partners with Verizon to launch Oath, the new brand combining AOL and Yahoo. The experiential activations got started at the Cannes Lions Festival of Creativity in June, where some 1,300 guests enjoyed a kick-off party complete with a concert by rock goddess
Stevie Nicks. Photos by Menbar Photos.
Tim Armstrong meets Stevie Nicks
Oath CEO Tim Armstrong poses for photos with rock goddess Stevie Nicks.
http://www.specialevents.com/corpora...n-brand-launch