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Old 11-01-2017, 09:36 AM
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Sainsbury’s launches vinyl record label tailored to its Fleetwood Mac-loving shoppers

Vinyl is back, and everyone is looking to capitalise. The latest giant to dip a toe in the market is Sainsbury’s. But they’re going further than just selling classics – or even new releases. The supermarket chain has announced that it will launch its own record label to “ride the wave” of the vinyl revival. Not only that, but the music is curated specifically for customers at the shop, where Fleetwood Mac’s Rumours remains the biggest seller. Its first two records are decidedly retro offerings: Hi Fidelity – A Taste of Stereo Sound will open with Mike Oldfield’s Tubular Bells and run through a range of 1970s classics from Cat Stevens, Sir Elton John, Moody Blues and more.

California road trips

Coming Into Los Angeles – A Taste of West Coast, meanwhile, will conjure up California road trips with artists including the Mamas and the Papas, The Byrds and the Monkees – along with a cameo from Fleetwood Mac. The Own Label imprint is a collaboration with Universal and Warner Music – of course Sainsbury’s hasn’t signed up Elton John and Fleetwood Mac by itself – and will be available in more than 160 Sainsbury’s superstores. The ’60s and ’70s compilations have been curated by Bob Stanley of indie group Saint Etienne and will cater “specifically to the tastes of Sainsbury’s shoppers”, the supermarket said. While sales of physical music products have deteriorated sharply with the advent of online streaming, there remains a niche market in the UK for vinyl. The so-called UK vinyl revival has seen sales of the format jump 37.6% in the first half of 2017 to £37.3 million.

Vinyl revival

Sainsbury’s began stocking vinyl in March 2016 for the first time since the 1980s and claims to account for almost 70% of the total grocery vinyl market. Sainsbury’s head of music and books Pete Selby said: “Our customers’ love of vinyl shows no sign of abating so, alongside the classics albums, we want to offer our shoppers something they won’t find anywhere else. “Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever-increasing vinyl range.” Sainsbury’s has sold almost 300,000 vinyl albums to date, with almost 5% of those going to Fleetwood Mac’s Rumours alone.

Sainsbury’s records: The full tracklistings

Coming Into Los Angeles – A Taste of West Coast

1. The Mamas & The Papas – Dedicated To The One I Love
2. Love – Andmoreagain
3. The Monkees – As We Go Along
4. Buffalo Springfield – The Hour Of Not Quite Rain
5. Tim Buckley – Song To The Siren
6. Judee Sill – The Kiss
7. The Byrds – Full Circle
8. Flying Burrito Brothers – Wild Horses
9. Arlo Guthrie – Coming Into Los Angeles
10. Linda Perhacs – Chimacum Rain
11. Fleetwood Mac – You Make Loving Fun
12. America – Ventura Highway
13. Little Feat – Long Distance Love
14. Linda Ronstadt – Desperado
15. Michelle Phillips – The Aching Kind
16. Rickie Lee Jones – Chuck Es In Love
17. Doobie Brothers – What A Fool Believes
18. Nicolette Larson – Lotta Love
19. JD Souther – Faithless Love
20. Gene Clark – Lady Of The North

Hi Fidelity – A Taste of Stereo Sound

1. Mike Oldfield – Tubular Bells
2. Yes – Wonderous Stories
3. Moody Blues – Question
4. Roxy Music – Avalon
5. Tangerine Dream – Sequence C
6. Cat Stevens – Morning Has Broken
7. Al Stewart – Year Of The Cat
8. Andrew Gold – Lonely Boy
9. John Martyn – Solid Air
10. Elton John – Song For Guy
11. Van Der Graaf – Generator Theme 1
12. Bryan Ferry – This Is Tomorrow
13. Joe Walsh – Life’s Been Good
14. Mike Deville – Spanish Stroll
15. Todd Rundgren – I Saw The Light
16. 10CC – I’m Not In Love
17. Commodores – Easy
18. Gallagher and Lyle – Showdown
19. Giorgio Moroder – Chase
20. Brian Eno – Another Green World

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