i dont know who was in charge of Schlitz's marketing campaign on this one, but they obviously did a GREAT job. i can just see the conversation now...
"what should we do....how about we just put one can on a table, slap a really unflattering hat on christine, and put them in front of a wal mart photo center background."
"bingo."
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"Play your own game, be your own man, and never ask for a stamp of approval"
-Hunter S. Thompson
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